As an online store owner/ e-commerce merchant, you tend to get used the kinds of customers you get, how they make their orders and what kind of products and prices they are ok with. In order to run a smooth and successful business, this information is important. Different customers come with their various triggers or demands that either pull them or push them away from your store. Some can be attracted by discounts, while others prefer shopping at certain price levels. So, in order for you to be able to handle these different types of customers with ease, it is wise to customize your magento 2 restrict products by customer group.
The magento 2 customer group catalogue allows you to customize your website into various group categories that suits the needs of various sets of customers who visit your store. By using the native settings, your can create new groups, assign them names or specifications and direct customers to them by hiding or showing various stimulants such as prices ranges. By creating different category groups, you are showing your clients that you understand and care about all of their needs and want their services to be conducted smoothly and quickly.
How do you Restrict product visibility using magento 2?
Your regular buyers/visitors usually have certain products that they like to buy and at certain prices, and as such, you can make their lives easy by making a specific membership of VIP club for them. This VIP access should be able to give them access to special products that are on sale at special prices specific for them (perks). You can thus customize the catalog visibility by using the native settings:
Promotions – Catalog price rules – shopping cart price rules
Price restriction is just but one of many ways you can customize your website to suit your customer needs as there are other categories you can group your customers by.
The following are some of the features available for developers:
Advanced Event Support
This is meant for advanced customer group modification.
No all the customers that visit your store are equal and some have greater needs or greater shopping abilities than others. In order to make things easy, you can meet specific groups of people at different levels and answer their needs privately using this customized approach.
Force sign in
You can get more members to join your various clubs or category groups by limiting certain prices and products to a given group. Those who want to access the same will have to sign in first as members, which means more customers for you.
Fast catalog search
Busy customers can’t stand a slow website and will most likely leave it as soon as they realize it takes time to load its contents.
Custom themes compatibility
You can categorize various groups in your website using various themes that customers can understand.
Multiple indexers support
The megento 2 module come with 3 indexers to increase the loading speed for easy access.
The Admins are thus allowed access to the following customization options:
Restrict using store view and customer groups
This is where the store content is restricted to the actual customers and not those who are just browsing. It is an effective way to get more customers to sign in.
Restrict CMS pages and certain products or the whole store
The admin can decide to limit access to the whole store or part of it, meaning that only registered members can have access.
Restrict category groups
Some admin can decide to restrict access to certain groups “members only” or “VIP”. If a non-member tries to access it, he or she will be redirected to another page or blocked.
Hide static blocks
This feature will help to restrict visibility of certain content in your store. They will only be visible to a certain group of customers.
Page by page URL redirections
This feature redirects restricted users to other pages. For instance, if the user goes to page A which is restricted, he or she will be redirected to another page C.
This feature helps to hide certain (special) products from being shown in related products sections. They can only be viewed by a certain group of people.
Hide product from search wish list
This will restrict certain products from appearing in the wish lists. It is almost similar to the hide product feature.
Creating Multiple restriction rules
The admin can create multiple restriction rules and optimize access for various category groups
The following are some of the benefits of using restrictions in your store
Benefits to Customers
The customer does not have to navigate or search products for long before making a decision on what he or she wants to buy. The products and prices are usually ready for viewing and for the customer to make a final decision.
By being customer specific, the features allow customers to feel special and enjoy visiting the store
Customers can easily make an informed decision on what product suits them.
Benefits to Store owners
Customer groups allow you to easily decide on store deals, promotions and discounts
The admin can easily choose to work only with the customers they wish to sell to.
Magento 2 customer group is therefore, a feature that allows you to better manage your store by splitting your customers into various groups according to their various needs or loyalty. You can equally put them based on age, gender and address after which it will be easier to have a personalized approach to each one of them and make relevant offers to them.
Amasty provides online merchants with a module – magento 2 cookie – that allows them to easily comply with the EU cookie regulation policies while also maintaining the privacy that some customers cherish. Magento 2 module serves as an extension in the website that informs the visitors about the cookie policies and what they are required to do should they choose to continue browsing the website. By using the extension, merchants can get to follow the GDPR rules and thus avoid fines without having to compromise their relationship with clients.