Gozem has released a new ‘Super App’ interface that makes it easy for users to access the various Gozem services offerings. Instead of opening the app to find a ride-hailing map, users now see various options that they can quickly choose from to access the exact service desired.
This new app consolidates all of Gozem’s different services—ride-hailing, delivery, e-commerce, and an in-app wallet—into an easy-to-use app interface. The new app is now available in each of the seven cities in which Gozem currently operates, but the available services will differ by city.
“As we launched various new services and verticals over the last year, we heard from our users that if we were able to offer a holistic experience in our app, we’d offer real value by reducing friction and enhancing convenience. To that end, this new Super App has been a long time coming, and we’re happy to continue tailoring our products and services to local needs so that our users who live busy lives can get right to the services they want when they want them. By bringing all of our various service offerings into one common space, we’re making navigating our app a lot simpler for our users,” GozemCo-Founder Emeka Ajene said.
In the Gozem Super App, customers can order a motorcycle, tuk-tuk, or taxi ride with one of Gozem’s Champions, arrange the pick-up delivery of merchandise & goods via Gozem’s cargo offering, and order groceries, electronics, and other e-commerce items from partner supermarkets & vendors. In addition, every Gozem customer has a Gozem wallet rechargeable using mobile money solutions from local telcos, making it simple to pay for all services in a secure way.
The new Super App also enables local merchants to partner with Gozem and grow their business by widening their customer base and logistic capabilities. Gozem partner merchants will gain access to Gozem’s fast-growing user base, along with a trusted network of Gozem Champions for last-mile delivery.
From a business performance perspective, Gozem expects to see increased user satisfaction, increased revenue via cross-selling, improved user retention & engagement metrics, and lower customer acquisition costs from the Super App redesign. Moreover, the redesign is easily extendable which means that as Gozem adds new service offerings, they will be front and center in the app and easily accessible to users in the future.
“We’re excited by the early positive signs we’re seeing with the new Super App rollout…more users are already adopting more service offerings, partner merchants are seeing an increase in business, and Gozem Champions are seeing increased earnings per hour. Users really appreciate the simplicity and the redesign is already having a noticeable impact on business results,”added Ajene.