The Creative DNA fashion programme supported by British Council in partnership with Mettā Nairobi and Fashion Scout UK adjusts grant facility to support creative businesses through challenging times brought on by COVID-19
Mettā Nairobi and UK based partner, Fashion Scout, are working with 11 local Fashion Startups in growing their businesses through the Fashion Incubator under the Creative DNA program powered by The British Council, East Africa Arts who seek to support Kenya’s Creative Economy. The cohort is currently undergoing a 12-month incubation program that commenced on 24th February 2020 and will conclude in February 2021. The extensive and all-rounded program includes a 6 week Bootcamp with local & regional experts and mentors, a first of its kind digital fashion showcase, competitive seed-grant funding, and a UK study visit scheduled for 2021.
In response to the COVID-19 pandemic and the challenges it poses on creative businesses in Kenya, the Creative DNA (CDNA) program has made available 11 seed grants to all the participating Fashion Startups valued at 3,580,000 shillings from the initial Pre – COVID 19 allocation of 5 seed grants that were each valued at Ksh 655,000. This has been done to increase the ability of all participants to innovate or chart new paths for their businesses.
Due to the potential risks associated with a physical fashion showcase, the programme will be presenting an innovative, digital fashion showcase scheduled for an online launch later in the year. With support from a Creative Director, each designer will have a curated digital room that will highlight their designs and inspiration. The showcase will increase the visibility of the Fashion Designers and preferably expand their market base in Kenya, the region, and UK.