Using video in your marketing strategy is one of the best ways to generate more engagement and sales on social media. But you won’t automatically get better results, just because you publish videos.
In order to get views and convert them, you need to promote your videos aggressively. So, here are some of the top video promotion tactics you must know…
Create the best videos:
When promoting anything on social media you need to plan out a snowball effect. By this, I mean that after you share the video on social media, other users should watch the video and share it, and then their followers need to do the same. This way shares accumulate and create a snowball effect that drives a massive amount of views, and followers.
One way to ensure that the snowball effect occurs is by creating the best videos. So, do a lot of research on your competitors before you create any video content and then use the data to create videos that are better than theirs.
And make sure you use a good software for editing your videos. As this can affect the quality.
You might also want to ensure that your video is followed by a high converting marketing funnel. This is because if your video does well you will generate more leads and sales and your efforts will pay off.
Share on other social media:
The simplest way to promote your videos is to share them on social media. Don’t just share them on your own channels, but also share them on Facebook groups, Pinterest group boards, Reddit, etc. This will help you reach even more people.
Optimize videos and channels for views and shares:
Several social networks such as YouTube and Instagram, give you extra options for optimizing your videos for views. For example, on YouTube and Instagram, you can add thumbnails to your videos to attract more attention. On YouTube, you can promote videos on the art images and end cards.
So, make sure you take advantage of this real estate.
Anyone can create these visuals in seconds. All you require are tools for removing your background image, a photo editor, and some extra photos for creating these images.
Work with influencers:
Another way to get some quick views is by working with influencers. Influencers have already done the hard work of attracting and nurturing followers. So, a share from them or a mention about your product or video in their videos can help you get followers, engagement, and sales.
You can work with either micro or macro influencers depending on the budget. If you have a small budget, but more time, you can work with micro-influencers. They will promote your videos for free or in exchange for a free product.
While macro-influencers will ask for payment. But this will save you time as you will work with fewer influencers.
Another great paid tactic you can use is ads. Ads will cost you more than influencer marketing. But they will take a lot less time. This is because once you have a strategy that works you can simply scale it by increasing the budget. There’s no need to reach out to more influencers and negotiate more deals.
Publish at the best time:
Timing matters a lot on social media. If you publish at a time when more people are online you will generate more views. And if your videos are relatable and useful, more people will share them. So, find out when your ideal audience is online and publish your videos at the best times.
Study the data:
As you generate views and shares for your videos, you will gather a ton of data. You should study this data carefully. It will help you create better videos in the future.
These are 7 social video promotion tactics you must know. Implement them today to generate more views, likes and sales.