Cars45, Nigeria’s tech-enabled automotive trading platform has launched GoMechanic45 and EasyShipDirect to reclaim its position in Nigeria’s automotive industry after a troubled period that saw it lose some of its top executives including the CEO who founded competitor Autocheck.
GoMechanic45 will provide quality and affordable car repair services for consumers and corporates while EasyShipDirect will facilitate the shipping of clean-titled cars into the country to help the government realize revenue via the payment of import duties.
According to Chief Executive Officer, Cars45, Soumobroto “Sunny” Ganguly, “Cars45 has moved into over twelve cities across Nigeria and two others in Africa, we have a growing franchise dealer network coupled with our Autopreneur support system that has empowered so many young people financially, and our marketplace has exceeded expectations in facilitating consumer-to-consumer vehicle trades and making the car ownership dreams of lots of people come true. We are confident in our ability to deliver and the strength of our mission to enable automotive trade across the continent.”
The firm has also partnered fintechs and banks to provide vehicle financing services to both consumers and car dealers with a view to removing long-standing barriers to car ownership and help grow the pool of car owners across the country.
Institutional and Corporate Sales will cater to corporate and government institutions by solving issues around fleet liquidation and valuation as well as supply while adding value to their automotive needs and unlocking new levers of growth and productivity.
Founded in 2016, Cars45 provides an end-to-end digitized customer journey for buying and selling cars for individuals and corporate organizations with a desire to help them get the most value from any automotive transaction.
Cars45 has now been fully integrated as a proud member of the OLX Autos family. Cars45 has also replaced some of its rogue executives for its fresh start. The new executives include Head, Lead Management & Marketplace; Patricia Duru, Head, Finance, Elizabeth Iyi-Eweka; Head, Technical Operations, Pankaj Bohra and Head, People Operations and Central Support Services, Olajumoke Obembe amongst others.
“We take our responsibility of providing quality service offerings underpinned by transparency and integrity very seriously. It is incumbent upon us to develop value-based products that will enhance value creation for the Nigerian used cars marketplace,” said the firm’s Head, Marketing and Communications, Shola Adekoya.
Cars45’s branches in Kenya and Ghana are growing and the firm is strengthening its partnerships with car manufacturers and OEMs that include KIA, Kewalram Nigeria and CFAO with a view to facilitating new car sales and ownership.