The internet has undoubtedly changed the perception of business and several other trends. Billboards and print ads have shifted towards a more efficient and far-reaching medium that is the digital world. Digital marketing has seen an upsurge in the past few years. However, due to the pandemic and lockdown crisis, the increase was more evident in this particular year. And although the trends will undoubtedly shift with time, digital marketing strategies will remain the same for the next few years.
Therefore, to align your business with online marketing, here is a list of strategies to follow in 2021.
Content Marketing
The objective of this technique is to craft content that engages the visitor with your website. Not only will this allow you to introduce the visitor to your brand and products, but you will also be passively increasing your traffic. The strategies commonly get employed by using blogging, infographics, ebooks, visuals, and lead magnets.
If categorized, the businesses exist in two forms: business to business (B2B) and business to consumer (B2C). However, both forms alike incorporate the use of content marketing in their digital marketing plan. Content marketing helps a business grow its social shares, email lists, generate revenue and increase its traffic. The essence of content marketing exists in its room for creativity, allowing you to track your growth throughout the process. There are several reasons why companies will continue to invest in content marketing in the coming years. A website’s traffic is proof of its success, and roughly 45% of marketing experts propose that content marketing is a vital part of the strategy. Hence, to see how much traffic your competitors get is exceptionally crucial. Nevertheless, around 85% of businesses publish blogging content for promoting their site.
Search Engine Optimization
Search Engine Optimization, or SEO, is the core strategy for having your platform rank and appear in Google search results. Therefore, it requires an understanding of search engines and their algorithms for evaluating websites, especially Google. Once your website begins to comply with search engines, you will undoubtedly start to rank your pages higher. Moreover, SEO allows your content to rank based on the keywords online users search across the internet. An SEO optimized website can quickly rise above the competition and considerably boost its traffic compared to other pages and businesses. Nevertheless, over 60% of marketers incorporate SEO in their business plan proves its significance.
Email Marketing
Possibly one of the oldest tricks in the book, email marketing has existed since the dawn of the internet. While some people may consider the strategy obsolete, it remains popular and useful for digital marketing. Email marketing enables a business to grow and interact with its consumers. However, if implemented correctly, the strategy will undoubtedly boost the conversion rate of a business. In layman’s terms, it will massively increase the average sales generated.
Businesses are open to testing different methods for developing their email lists and promoting their downloadable content. Studies indicate a considerable increase in email engagement in 2020. Experts claim an increase in email users by 4 billion in 2024. Even better, promotional emails are well-known for being the cheapest yet one of the most effective marketing means. And though you may think no one might read the emails, that is not correct. Internet users have become interested in reading newsletters and infographics over the years.
Social Media Marketing
Social media platforms have become a part of our lives. We indulge in different platforms for different reasons while simultaneously interacting with individuals from across the world. And while social media allows us to interact with our friends and family, it also serves as a fantastic tool for promoting your business. However, you need an effective digital marketing plan to make great use of social media platforms.
Utilizing the power of active social media marketing campaigns can direct insurmountable traffic towards your site. Additionally, you can integrate the strategy with different business plans. For instance, if you aim for a cost-per-click or ads based income, the method will continue to work correctly. And while gaining traffic is one thing, you can interact with your audience through social media as well. Interestingly, content marketing and social media marketing go hand-in-hand in promoting a business. Therefore, if you can incorporate either of them, going for the other one should not be difficult. Top social media platforms include Facebook, YouTube, Instagram, Tumblr, Twitter, Reddit, and many more. However, traditional marketing still holds the impact that it has earlier. Flyers, posters, banners, and brochures still work for companies that have been operating locally or on a small scale. You don’t have to be a design expert to get your marketing materials design, poster & flyer templates on the internet to help you design one in few clicks.
Pay Per Click (PPC)
The idea of PPC is quite self-explanatory — integrate ads for your website, and pay a small fee for each click on the ad. Initially, the concept may seem like it requires a significant investment. However, the traffic generated by this method more than makes up for the invested amount. Not only will you see fast returns, but you will also notice an increase in your organic traffic. Pay-per-click campaigns are employable through different means, such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and several other platforms. However, success with PPC requires extensive research targeting an audience that fits your business plan and products.
Affiliate Marketing
Suppose your objective is to focus on generating more sales than traffic. In that case, you cannot go wrong with affiliate marketing. The technique enables a business to establish a fixed stream of revenue. The concept of affiliate marketing is to promote sales for products sold by other companies. Suppose a potential customer visits your website and gets inspired to buy a product. In that case, they will use your referral link to make the purchase. Thus, allowing you to earn a specific percentage of the sale as commission.
You must find a niche and lineup of products you want to promote, followed by the appropriate affiliate program for starters. An example includes the Amazon Affiliate Program (AAP). Nevertheless, the promotion of these products is possible through a website, blog, social media, and even emails. The commissions obtained from this medium are often quite substantial; thus, you may want to look into this marketing strategy.
