The development in the field of the e-commerce industry has been impeccable in the last decade, and with the integration of technology with eCommerce business, entrepreneurs were able to receive unparalleled growth in their business and impressive ROI. The advancement in the field of mobile applications has also provided these business owners with great scope to take their business online and get more exposure.
Mobile apps have definitely reshaped the e-commerce industry, and in the present time, it is essential for all businesses to have a mobile app. Atimi Mobile Development Company helps in developing such native, hybrid and progressive mobile applications with maximum compliance and efficiency for consumer and enterprise markets. The recent data suggests that more and more business owners are now interested in having an application for themselves after realizing the many benefits of it in terms of revenue generation, online exposure, and overall brand image. Websites are also trying to make themselves more mobile-friendly due to the increased popularity of mobile users.
The role of mobile applications in increasing your sales and conversion rates is definitely amazing and with this article, we are going to discuss how these e-commerce mobile applications are reshaping the e-commerce industry.
1. Better Focus by Applications
Unlike websites that have loads of information about the company, Mobile applications are created specifically to serve a particular purpose. With its focused approach, users can conveniently access the information that they came searching for on the app.
Websites tend to be loaded with information and that’s why makes it difficult for users to find their required information. Compared to websites, mobile applications are a one-stop solution.
2. Offline Features
A website requires connection to the internet at all times to function, however, some applications include some offline features that let the users access the information without connectivity to the internet. With this feature, applications can significantly reduce the use of the internet.
Some great examples of that would be the Facebook Lite app for Facebook and Skype Lite app for Skype.
Nowadays we have a huge dependency on our smartphones. Instead of being a device, they are now an extended version of our own hand as we can be found all the time carrying our smartphones. Application being smartphone-focuses are highly convinient for users and offer a hassle-free approach.
This aspect comes in handy in the eCommerce industry. As we are always looking forward to some convenient shopping experience, having applications that run on your mobile phone is a great option for that. It lets you effortlessly swipe through products, read reviews, check prices, etc without you having to lift a finger and that is one of the best features of having a mobile phone for having a lovely shopping experience.
4. Apps are faster
It is obvious that mobile applications are optimized for mobile users that lets them have a user-friendly experience while browsing through the app. If you notice, you will find that the application and website from the same company have a huge difference when it comes to their speed.
For example, the website of Amazon and the mobile application of Amazon offer different user experiences and thereby have different results. But which one is better? You can ask this question yourself by choosing between shopping via an app or a website, and in a majority of cases, your answer would be an app.
5. Easy Navigation
Smartphones are undoubtedly getting smarter with each passing day and it is only for the good, As they advance in their features and development, they also provide us with better experience and convenience. Compared to websites, mobile applications are more mobile-friendly and that is why they offer easy navigation.
Ecommerce applications are definitely among the fastest-growing application in the industry. They not only provide the users with an enhanced shopping experience but also adds to the conversion rates and revenue generation for the company. With its introduction, the eCommerce industry has shown exponential growth over the years and it continues to surprise us with its success in transforming the e-commerce landscape.
The Bottom Line
With the integration of mobile apps and the eCommerce industry, business owners are getting more lucrative results. It is no surprise that entrepreneurs are today more and more interested in having a technological edge in their business after realizing its potential benefits. By introducing their business via mobile applications, they can expect unparalleled growth in their business.