The world has seen many changes and modifications in recent decades, but the digital transformation has given people new directions. People do not wait for the can on the roadside now, instead, they book the ride on the mobile app. There is no restriction of working in offices in special timings, freelancing has given work from home ease along with flexible timings. The innovations have eased all sectors and fields, from banking to construction and traveling to education.
The kids are the primary users of all new services. This raises the significance of digital age verification solutions to be implemented in age-restricted products selling or service providing companies. The older generation may be reluctant towards the use and trend of new technologies, but not the minors. Be it games, messaging, or video streaming, the young ones are the foremost users. According to Statista, 35.6 percent of kids spend 2 to 5 hours a day using cell phones, and the time exceeds by four hours among 15.1 percent. If not regulated, this high usage can give disaster outcomes.
Significance of Digital Age Verifications
All the services and products are available on online platforms (e-commerce stores) and can be bought easily. Some products are only for the customer above a particular age, for example, a drilling machine is not useful for kids. They may order one, play with it, and can harm themselves. These stores or companies need to verify the age of their customers before checking out. The significance of digital age verification solutions is not limited to the protection of kids, but also it can help businesses in targeting their market and customers. Kids are not the consumers of age-restricted products, this can result in chargebacks.
How chargebacks are affecting businesses?
Let’s have an example to understand the chargebacks; a customer who orders some product from an online store transfers the payment through his card. The company receives the request and delivers the order. But when the product reached the doorstep of the customer, he came to know that it was not his order. Now he has the product that he didn’t order and paid for, now he wants his order or money. The company has to take back the wrong order and give the right order or return the bill. This will take more resources of the business and the customer might rate the company profile as bad on social media platforms, which will ultimately worsen the brand image.
Age verification solution will prevent the chargebacks initiated by the parents when their kids buy some stuff using their card.
Minors: How secure are they while using online services?
Well, parents always prevent their kids from accessing anything bad but in the case of online services, this is not possible. The reason is, the internet can be used anywhere with only a pocket-size smartphone. The minors also use digital platforms for educational purposes, like taking video lectures or reading some books online. It becomes very difficult to distinguish when they use it for good or bad purposes, and the parents can’t supervise their kids all the time.
Now the ball is in the website’s court, they have to verify that their users are above a certain age. This is possible through age checks or verification during user onboarding. The age verification service will filter the user by their age group, this will ultimately help the businesses to provide services according to the age group.
The video streaming websites are accessed by students, mostly kids, not all the content on these platforms is good. Some videos are for adults, for example, physical (fighting) sports. Sometimes minors watch these videos and start practicing the moves, this can physically harm them.
