Instagram started a test that puts ‘suggested posts’ before friends on your feed.
After releasing its “suggested post” feature last year, Instagram is now looking to expand it by showing recommended posts in the user’s feed. The Facebook-owned photo-sharing app recently announced that it will start showing suggested posts before posts from friends or accounts a user follows.
Now, for the unaware, Instagram introduced the “suggested posts” feature earlier last year. Since then, the company says that it has received a ton of positive feedback for the same. Hence, Instagram is now starting a test that aims to expand the feature amongst users and show more recommended posts to keep them on the platform a little longer.
Instagram’s suggested post feature usually puts posts based on the users’ interests after every picture and video that are shared by the followed accounts of the users. However, following the initialization of this new test, a “small number” of Instagram users will see recommended posts scattered throughout their news feed.
How will the test help?
With this test, Instagram aims to determine whether users appreciate seeing suggested posts before or in-between other posts shared by their friends and family. If the company sees positive reactions from users, it might release the feature on Instagram globally.
