Chatbots have become so popular in social media marketing automation that they are now impossible to ignore. The positive impact they have on many businesses cannot be overemphasized.
This blog will discuss how crucial chatbot marketing is to the future of customer service and why you should leverage its benefits.
- Omnichannel Experience
Bots can be everywhere your customers are. With chatbots, you can connect with your customers anywhere they are, providing them with a seamless customer journey.
For instance, with a Facebook Messenger chatbot like Zebrabuzz, you can connect with your customers via Facebook.
That is not all; Zebrabuzz can also integrate with Instagram, SMS, websites, and email while most of its other amazing features work on platforms like Twitter, Blogger, Reddit, Medium, WordPress site, and others.
Messenger alone has 1.5 billion active users who use the platform to connect with friends, family, and work.
Interacting with them on a platform they spend most of their time and are very comfortable with ensures they can reach out to you faster and easier, which will improve their experience and satisfaction. The same goes for other platforms like email and Instagram.
2. 24/7 Availability
The 24/7 availability of a chatbot is crucial to the future of customer service. If you are going to deliver 24/7 services without chatbot automation, you may have to increase employee headcount, which means you will have to spend more on wages, salaries, bonuses, and the likes.
With chatbots, you only need a small fraction of the cost with the potentials to get higher ROI. Nothing shows your commitment to your customers’ experience more than being online and accessible to them round the clock.
By deploying a smart chatbot for your business, you will continue to provide your services during your business’ busiest moments, weekends, and holidays.
3. Unmatched Speed
Speed is very important to every customer, especially modern customers. Patience may be a virtue, but customers won’t stick around too long when they are not getting what they want and as soon as they want it.
This is another reason why chatbot marketing is the future of customer service. Chatbots can solve problems, answer questions, convert customers, sell products, process tasks, and do many more in seconds. Within a short time, a prospect can become a customer.
With chatbots, users know they don’t have to waste time downloading apps or loading web pages to get information from your brand.
All they need to do is message your bot and get the appropriate response within seconds. This significantly improves customer experience and keeps them coming back.
4. Managing High-Volume of Queries
Chatbots are unfazed by a large number of queries. The number of people chatting with your chatbots will not affect its performance.
Handling high volumes of queries by human staff alone means you need to allocate considerable resources, and still, there are chances you’ll still have unhappy customers.
Through chatbots, businesses can easily handle a large number of customer queries and boost customer satisfaction.
5. Offers Personalized Engagement
You can use intelligent bots like Zebrabuzz, for example, to offer personalized services. From the beginning of the conversation, your chatbot can address the user with their first name, just like natural human interaction.
Chatbots can also upsell and cross-sell products and services, helping you promote and recommend content relevant to each user. Smart chatbots can also use customer data to provide product offerings.
6. Helps Human Agents Focus on Complex Issues
Chatbots can directly impact the productivity levels of your customer service agents. Automating repetitive tasks with bots will free up the human customer service agents to focus more on complex tasks that may require a human touch.
