The second cohort of the Google for Startups Accelerator Middle East and North Africa, a three-month digital accelerator program for seed to Series A technology startups based in the area, has been selected, with startups from Egypt and Morocco among those selected.
The Google for Startups accelerator programme, which will run virtually until the end of September, will see 12 selected startups receive mentorship in machine learning, cloud, digital marketing, product design/UX, customer acquisition, and leadership development.
They will also be connected with venture capitalists, and Google will provide design thinking training to all startups that applied for the second cohort. Automotive, agriculture, fitness, fintech, real estate, e-commerce, and entertainment are among the 12 startups selected from six Arab countries.
Four are from Egypt, namely ElCoach, a fitness app that offers hyper-personalized fitness and nutrition plans based on each individual needs and goals; FreshSource, a B2B fresh food supply platform; Hekouky, an online legal-tech platform; and Zammit, an e-commerce website builder.
Also selected was Morocco’s MyTindy, a marketplace that introduces everyone to Morocco’s local products designed by talented craftspeople.
The cohort also includes three startups from Saudi Arabia (Ejaro, OTO, and Sabbar), two from the United Arab Emirates (UAE) (Bankiom and Invygo), and one each from Jordan (Mawsuah) and Bahrain (SINC).
