The objective of both SEO and local SEO is the same: to improve your ranking on online search outcomes so that more people can engage with your brand. But despite being a part of the same coin, both lie on different sides.
Where SEO enhances your website’s online visibility on a global or national scale, local SEO helps you improve your local search visibility. This helps you to connect your business with searchers in your area.
Techniques used by any SEO expert barely differ. Regardless, SEO experts in Adelaide exercise specialized measures to help you connect with your searchers on a domestic and global level.
Now, you know that despite having the same application, SEO and local SEO are different. Let’s dig into some of the trademarks of each strategy to have a better understanding.
SEO
To understand SEO in a better manner, we have come up with three basic but important parameters.
- Evaluating the means of ranking on search result
In general, when you work for SEO, it includes various kinds of methods to hold a place on the SERP. These include paid Ads, organic listing, and even SERP features.
Using these different features while formulating strategies, SEO experts in Adelaide help the businesses to hold as high rank possible.
- Strategy formulation
The implementations by an SEO expert needs the constitution of the following strategies:
- Keyword research
- Developing an informative content
- Optimization of the website
- Meaning banking and improving your domain authority
- And many more!
In simple words, it applies every possible strategy that improves your rank on the SERP, helping you draw more traffic.
- Businesses who should use it
SEO benefits all sizes and kinds of businesses. From a small e-commerce business to a giant tech company, anyone can enjoy its benefits.
Local SEO
A piece of information that one should surely know about while performing local SEO, and that is, local SEO includes everything that is done in traditional SEO. It just further adds on bits of pieces that solely focus on improving local search results.
- Evaluating the means of ranking on search result
In addition to the means used by SEO, local SEO includes a few more unique methods to hold a place on the search results. These are local SEO 3-pack and Google local service ads too.
It is important to implement these unique methods while performing local SEO, as it helps to provide more accurate information to the searcher.
- Strategy formulation
In addition to traditional SEO, an SEO expert adopts the following strategies:
- Optimizing and asserting profiles on local listing sites
- Regulating reviews on local review sites
- Targeting local keywords while performing keyword research
- Adding basic yet vital information of the business on local directories
- Acquiring backlinks from reputed local website
- Businesses who should use it
Adoption of local SEO is most suitable for the following industries:
- Local consumer service providers
- Franchise
- Home and repair store
- Real estate companies
- Medical and health care providers etc.
Final Take
By going through the following article, you must have understood how SEO is different from local SEO. But one should remember there is no such rule that an enterprise or a business using SEO can’t apply local SEO.
