As the Covid-19 pandemic continues to pose challenges to the global economy, organizations have been advised to transform their businesses in order to remain afloat. Speaking at the Mitel United 2021 conference held in Dubai on Tuesday, Majdi Albarahmen, Mitel’s Channel Accounts Manager, said given the uncertainties over the duration and severity of this pandemic, organizations need to be ready to transform their businesses to adapt to these changes.

“One thing is certain. The way businesses operate has to shift to become more agile to weather the storm of continued disruption and various challenges in the new normal,” said Majdi.

The conference brought together Mitel’s partners and distributors to share success stories, digital transformational journeys and live solution briefings. Presentations ranged from hospitality success stories, to hybrid cloud and SME mobility solutions, among others.   

Majdi noted that organizations that have migrated to cloud benefit from lower costs, economic efficiency and faster deployment. While these benefits are tempting, it can be daunting to decide which cloud model is right for you. 

“When it comes to efficient cloud migration, it’s important to choose the right solution for your business. Choosing a solution that is flexible, reliable and secure are important priorities on your cloud journey”, Majdi added.

The conference comes hot on the heels of a symposium held in Nairobi last month where Mitel, a global leader in business communication technology, partnered with Mart Network, a value-added distributor, to launch remote working solutions in Africa. Following disruptions caused by the Covid-19 pandemic, the company is investing in demand generation using various tools such as tele- calling, social media and webinars to align more with the latest market trends.

Whereas the pandemic has affected virtually all sectors of the economy, notable changes have taken place in the area of IT spending. According to leading marketing research agencies, in the pre-Covid days, spending was more on areas such as government, finance, manufacturing, utilities and transport. But with Covid-19 having ushered in a new normal, spending has shifted from these traditional verticals to two major ones: healthcare and education. With the global pandemic, IT firms and providers are experiencing heightened demand for a scalable Unified Communication as a Service (UCaaS) portfolio to serve their remote workforce.

“Right now, there is a need for flexible home working solutions. The market is ripe for collaborative communication and remote working solutions, smart digital workspaces as well as endpoint security and management solutions”, said Mr Asif Khan, Channel Director, Middle East and Africa (MEA). He added: “Healthcare, education, hospitality, contact centre, SME and mid-market, as well as cloud business, will be the key focus areas for Mitel this year. We create our marketing strategy built around those segments to effectively communicate with our end customers and partners.

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