Keep your attention away from the algorithm.
Twitter is designed to serve content that they believe you will enjoy, rather than content that will have a positive impact on you.
To keep your attention:
• Use Twitter Lists • Block Trending Topics • Mute Conversations regularly
Create Twitter Lists
The Twitter timeline is disorganized. One moment you’re learning about NFTs, the next you’re looking for the best coffee shop in NYC.
Lists create content silos that allow you to gain a deeper understanding of the topics that are important to you.
On iOS, use Lists.
The majority of Twitter usage is done on mobile devices.
By pinning lists to the top of your screen, you can easily switch between them!
Make use of Tweetdeck.
Tweetdeck superpowers your Twitter experience.
• Displays all of your lists in one place • Timeline is organized by chronology rather than algorithm • Allows you to view the bios of your most recent followers (DM those who interest you!)
Topics to Follow/Leverage
Topics:
• Can help you quickly build domain authority • Centralizes the best content to add to your swipe file • Provides a steady stream of high-quality followers in your interest areas
Utilize Advanced Search
It can be used to find:
• Who are the most talented writers in x field? [Terms are adjusted]
• What are the most interesting content topics to write about? [adjusted for likes/retweets]
• How did your favorite accounts begin? [changing the date range]
Twemex should be installed.
Twemex reduces the friction of searching.
This enchanted plugin enables you to
• See the user’s best tweets right away; • Randomly switch between users for inspiration; and • Easily search for key terms in a user’s tweets.
Create a Twitter Swipe File
Swipe File [Def]: a library of tried-and-true advertising and sales letters.
In our case, we want to collect the best Tweets in specific subject areas.
The notion is ideal for storing this type of information.
Create Threads
Why do threads lead to growth?
• Efficient transfer of value
• Easily aggregate other resources • Improved audience retention [reading your content for 10 seconds vs. 5 minutes]
Investigate Analytics thoroughly.
Once you begin creating content/writing threads.
Concentrate on determining how well each piece of content performs.
You want to improve your profile view/follow ratio over time by improving your bio, call-to-action, and overall content.
Optimize your bio
Your bio is your resumé to the rest of the internet, and it is a big factor in whether or not people will follow you.
Experiment with it overtime to find the best fit for you.
Learn from others
There is no such thing as a one-size-fits-all strategy. Iterate constantly and learn from other creators.
@AprilynneA, for example, has some great teachings on the 0 1 part of the Twitter journey that I didn’t cover here:
- How to Get More Followers on Twitter:
1) Look for popular accounts in your niche with 2000+ followers.
2) Identify people with 700 followers who frequently participate in the replies section.
3) Follow those people and interact with their tweets.
4) If they respond, send them a DM.
5) Repeat steps 2–5 once more.
Get your mindset right
Twitter is constantly evolving.
Approach your optimization with the mindset of a curious learner:
• Create a content swipe file • Research your favorite profiles (bios + threads)
The right mindset positions you for long-term success.
Audience growth ≠ Value of your account
Twitter’s worth is determined by the number of personal connections you make.
The quality of your connections is more important than the number of followers.
Opportunities are DM’d to you by connections, and followers expect one-way value transfer.
