Here are the 5 Kenyan startups selected for the 2nd edition of NINJA Accelerator.


Five tech-enabled Kenyan startups have been selected for the second edition of the NINJA Accelerator, which will run for 12 weeks and conclude in a demo day in January.

The NINJA Accelerator, which is powered by the Japan International Cooperation Agency (JICA) in partnership with Double Feather Partners, Deloitte Tohmatsu, and GrowthAfrica, assists startups in addressing specific issues in order to help them scale and access funding.

Five startups from industries as diverse as agri-tech, manufacturing, and energy have been selected to participate in the program’s second cohort. They include Shamba Pride, which is disrupting rural distribution systems for Kenyan farmers by transforming informal agro-dealer stores into digishops; and Saada Tech, which has developed a plug and play tool that enables small and micro-businesses to set up USSD, WhatsApp, IVR, and SMS solutions in minutes without a single line of code.

The list is completed by Kijenzi; which is democratising manufacturing by providing local access to global supply chains and a distributed manufacturing platform; M-Paya Energy, which provides smart metering systems for electricity, water, and gas; and MyMoviesAfrica, a streaming platform.

“As we continue to run multiple acceleration programs in Africa under Project NINJA, we are particularly excited to conduct our second edition in Kenya after getting familiar with the Kenyan ecosystem during our previous programs. The NINJA Accelerator is not just about potential connections with Japanese investors or partners, but more about providing customised support to founders to help increase the socioeconomic impacts embedded in their entrepreneurship,” said Shingo Morihata, senior director of the Private Sector Development Group, Economic Development Department at JICA.