YouTube has been around for a long time and continues to be the go-to destination for video content.
It’s also being utilized as a means of earning money, with artists posting their work and earning money through ad revenue and sponsorship. The number of artists earning more than KES 1 million per month from the site has gone up by 60% year on year, according to the most current numbers. According to the research, there are over 400 Kenyan channels with over 100,000 members. No other African country has experienced such tremendous growth.
Nonetheless, South Africa and Nigeria each have 300 channels with over 100,000 subscribers. Citizen TV, Churchill TV, KTN News, NTV Kenya, K24 Tv, and R&B singer-songwriter Otile Brown all have more than one million members, with one station boasting over a billion views. According to the statistics, Kenya tops Africa in terms of content consumption, with just 45 percent of Kenyan material being read by a worldwide audience.
Other African countries.
Nigeria, which has 300 channels with over 100,000 subscribers, has 75 percent of its material eaten by a worldwide audience, whereas South Africa’s content has 65 percent of global viewers. On mobile devices, more than 70% of watch time occurs, and YouTube watch time on mobile app devices averages more than 60 minutes every day.
The total amount of time spent watching YouTube on television screens has already surpassed 250 million hours per day.
YouTube Africa managing director, Mr Alex Okosi said:
