Tech-savvy for the first time, realme has entered the top six 5G smartphone vendors in the globe, thanks to Kenyan youngsters and low costs compared to competitors in the market.
In Q4, 2021, realme joined Samsung, Apple, Xiaomi, OPPO, and Vivo as the top six shippers, according to the latest study from global research company Counterpoint. Apple overtook Samsung as the leading smartphone provider during the time period under consideration, delivering 81.5 million handsets.
Realme reached the elite league in the fourth quarter of 2021, with a 165 percent year-on-year increase in unit shipments across 20 worldwide countries, including Africa. During the quarter, the Chinese phone manufacturer shipped over five million units.
According to Counterpoint:
A concentration on youthful mobile phone users, who make up the majority of Kenya’s population, a competitive pricing plan, a broad 5G portfolio, and a solid multi-channel approach helped realme expand the quickest during the period under review,”
Since the beginning of 2021, it has maintained faster growth for the third quarter in a row.
While Western European nations such as the United Kingdom, Italy, Spain, France, and Switzerland drove the performance, realme expects faster growth in Kenya and across Africa this year as these markets prepare for the broad rollout of 5G in 2022.
realme Founder and CEO Sky L said:
“We see our focus and commitment to meeting dynamic needs of Young and tech-savvy youths in Kenya, yielding better results in the country,”
