Brew, an Israel based strategic marketing platform has secured a $12 million Seed round led by Aleph and MizMaa, with the participation of Gefen Capital.

The marketing platform measures the impact of all of a company’s marketing activities and provides visibility on the company’s competitive landscape to identify gaps and opportunities in the market.

The funding will be used to scale up its AI and ML capabilities, and accelerate additional developments. The round will also support the expansion of the platform across the North American, European, and MENA markets. As the client base continues to grow, Brew will also use this funding to more than double its R&D and go-to-market teams.

Brew’s CEO Maayan Levy said, “The reception of Brew since we launched barely six months ago has outperformed all expectations. Hyper-growth companies are adopting Brew’s SaaS solution after just a quick overview of the platform in action.”

 Aaron Rosenson, General Partner at Aleph,said, “What’s been so interesting about Brew’s launch is how quickly marketing and growth leaders understand the importance of this platform.No one’s built a product like this before, and as soon as they understand what Brew has managed to solve for them, they integrate it deeply into their strategy and operations.”

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