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Ford unveils an entry level off-road pickup truck, the 2023 F-150 Rattler

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America’s best selling pickup truck the F-150 is getting a new more affordable variant, the Rattler. Ford so far already offers the Tremor and Raptor as off-road trim levels, but one costs $52,000 and the other retails for $68,675. Those prices are not within reach for all clients so Ford has unveiled a less costly off road version, the Rattler.

The Rattler is based on the entry-level F-150 XL but borrows off-roading options from the FX4 package. From the package the Rattler comes standard with skid plates, hill descent control, off-road tuned shocks, rear electronic locking differential, 18-inch wheels with all-terrain tires and dual exhaust, plus a black grille made of plastic since this is an entry level pick up truck.

To differentiate itself from the other F-150 variants, the Rattler comes with unique fender badges, rattlesnake-inspired graphics on the outside plus the inside where you will also find bronze accents and stitching.

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Ford didn’t reveal the price for the Rattler. The 2022 F-150 XL it is based on the starts at $31,685 and if you add the full FX4 package to it, the total goes to around $40,000 including destination fee. However, since the Rattler doesn’t get the full FX4 package, you can expect it to start under the $40,000 mark. The new pickup truck will go on sale towards the end of this year as the 2023 Ford F-150 Rattler. 

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Dennis Mathu
Dennis Mathu
I cover motoring news, gadgets, software releases, mobile apps and enterprise systems powering corporations. Contact me at [email protected] or [email protected]

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