This week, TikTok announced that interactive add-ons for in-feed advertisements are now available globally to help marketers develop more engaging ads on its platform. Interactive add-ons, according to the company, provide a means to engage consumers through popups, stickers, and other visual elements.
Brands can choose between two sorts of interactive add-ons: standard and premium. The basic interactive add-ons are a good approach to achieving lower-level marketing objectives like increasing clicks and conversations. A voting sticker is an example of a basic interactive add-on that stimulates audience participation by allowing businesses to poll, quiz, or collect feedback from users.
“Interactive add-ons drive engagement by catching the attention of audiences in a uniquely innovative and exciting way,” TikTok said in a blog post. “Our research shows that 57% of viewers are more likely to search for brand information online when they connect with businesses on TikTok. Acting as an extension of your creative idea, Interactive Add-Ons offer flexible formats that encourage consumers to join in the fun when they see your ad.”
The global launch of interactive add-ons comes a few weeks after the company introduced a new Creative Agency Partnerships (CAP) University program that is designed to help creative agencies become “TikTok experts.” The five-week class, according to TikTok, will teach participants all they need to know about getting started on TikTok and how to use the platform to improve their marketing game.
