M Auto, a ‘mobility as a service’ startup has raised undisclosed funding from Africa Transformation and Industrialisation Fund (ATIF), an Africa-focused investment fund, to launch in Togo and Benin in a move that will see it as the largest electric vehicle startup in Africa with 500 e-bikes on the ground and 3 000 bikes ready for market.
M Auto’s mission is to provide access to innovative and sustainable electric mobility solutions to improve the quality of life of all African users. The startup uses a lease-to-own model for its green (zero carbon emissions), affordable (less than 2 dollars/day), digitally enabled (IoT enabled system), e-bikes and offers an unparalleled mileage range via swappable charging battery stations.
“Benin and Togo have the biggest demand for commercial two-wheelers and progressive government policy for domestic manufacturing in the energy transition. M Auto has been welcomed to build manufacturing capacity in the industrial zone that will boost home-grown innovation and sustainable development in the long-term,” explains co-founder, Yasmeen Jawaharali.
the African continent, with innovative systems that accelerate earning potential through productive assets ownership. Its cost-effective and convenient mobility solutions foster inclusiveness and promote environmental sustainability in Africa.
M Auto has begun building its own factories in Togo and Benin that will manufacture exclusive and specially designed for the African market e-bikes and batteries allowing to create more jobs and ensuring that the process is by Africans for Africans. Benin and Togo are just the start; Jawaharali’s ambition is to quickly expand into neighbouring markets and further afield after the foothold is established.
