Jumia, a leading African e-commerce platform, has signed a Memorandum of Understanding with realme, the world’s fastest-growing smartphone brand, which would provide millions of consumers in Africa access to innovative and trendsetting devices with the latest technology.

The agreement allows for realme to have an official store on Jumia’s platform that would connect it with online consumers across 11 African countries, initially including Nigeria and gradually expanding to Kenya, Ghana, and Ivory Coast, and thereafter to the remaining African countries where Jumia operates. 

“We are delighted to begin exploring how we might offer our platform to realme and provide it with the opportunity to grow and access the African market. Both of our companies share similar values and we look forward to a collaboration that would provide Jumia’s consumers access to best-in-class, affordable smartphones via Jumia’s seamless shopping experience,” said Sandeep Narayanan, VP, Consumer Electronics, Jumia.

“We are thrilled to partner with Jumia, the leading e-commerce platform in Africa, to bring our smartphones to users across the continent. This partnership reflects our ongoing commitment to technology decentralization by making technology that used to be only in flagship models to be accessible to more consumers. We believe the young generation in Africa will find our products to have the best side of performance and of trendsetting design, as it is our mission to scale innovation with trend for consumers in the world” said Jack Zhang, General Manager of realme CIS & MEA region.

“Sub-Saharan Africa is one of the world’s fastest-growing mobile regions and millions of African mobile users use a smartphone to access Jumia for their everyday needs. With this in mind, we look forward to further enhancing the penetration of e-commerce in the region,” added Sandeep Narayanan.

We believe that technology has the potential to transform everyday life in Africa, for the better. We built Jumia to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Established by Sky Li in 2018 and driven by its “Dare to Leap” spirit, realme is the world’s 7th largest smartphone company and has become one of the top 5 smartphone players in 15 markets globally in just two years. As of Q2, 2021, realme has entered 61 markets worldwide, including China and in Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, Latin America and Africa and has a global user base of over 85 million

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