Tabby, the Middle East payments and shopping app, has announced its launch in Egypt with a bid to enable shoppers to pay in installments without any interest or fees.
Tabby works with multiple brands including Lacoste, L’azurde, Faces, In Your Shoe, KAI Collections, Ariika, Marcqa, Dresscode and Floward, among others, to offer flexible payments at checkout, creating an opportunity for Egyptians to stay in control of their spending and make the most out of their money.
Ahmed Khalil, Tabby Egypt’s GM, said, “Expanding in Egypt is a proud moment for us at Tabby. We’re excited to provide Egyptians with flexible and honest payment experiences with no interest and no fees. We’re also delighted to be a growth partner for our retail partners by helping them tap into millions of active shoppers”. Khalil added, “After securing $275 million in funding from leading global and regional investors, we’re looking forward to becoming Egypt’s preferred BNPL services provider.”
Tabby currently ranks among the top 10 shopping apps in the Middle East with more than two million active shoppers. With Tabby’s “Split in 4” product, shoppers will be able to split their purchases into four interest-free payments at store checkouts, both online and offline. The Tabby app lets customers discover where they can split their payments and track their spending. Tabby also helps drive high-intent traffic to thousands of its retail partners.
Tabby’s launch in Egypt is an expansion of the growing maturity of the fintech landscape in the region and the rise of e-commerce in Egypt. The app is building financial products designed to create financial freedom in the way people shop, earn and save by reshaping their relationship with money. Built on trust, not interest, the app enables commerce while encouraging responsible spending by empowering its shoppers with more purchasing power.
