It was reported that Apple would have a new keynote in October after the official unveiling of the iPhone 14 and the iPhone 14 Pro. Suppose the appearance of these gadgets does not change from the current models, which have not even reached their first anniversary.

 In that case, Apple should suggest an internal upgrade with the inclusion of an Apple M2 CPU, unveiled in June and is already present in the MacBook Air (2022). Finally, introducing the M2 chip may change the Mac mini’s technical data sheet.

We may have believed that the Californian company would unveil these newest gadgets during a live online video presentation. Still, Mark Gurman, a knowledgeable Bloomberg writer, has just dashed our aspirations.

As a result of his transgressions, Apple reportedly does not want to develop a new strategy and would instead go for straightforward news releases and an update to its website and online shop.

If the announcement impact is significantly reduced, Apple may decide that making tiny improvements to devices designed for a more niche professional audience does not necessarily warrant presenting little dishes in significant events that take weeks to plan.

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