Users who share their passwords will be fined by Netflix.
Massive income losses and a sharp decline in subscription numbers have been experienced by the streaming giant. As one of the reasons for its sluggish growth, Netflix highlighted password sharing. The business has now disclosed that it will impose additional costs on users who divulge their login information during its quarterly earnings call, which took place on Tuesday. Beginning in 2023, the new regulation would be in force.
In its earnings report, Netflix talked about putting a stop to account sharing
“Finally, we’ve landed on a thoughtful approach to monetizing account sharing and we’ll begin rolling this out more broadly starting in early 2023. After listening to consumer feedback, we are going to offer the 5, excluding China and Russia, where we don’t operate. 6 ability for borrowers to transfer their Netflix profile into their own account, and for sharers to manage their devices more easily and to create sub-accounts (“extra member”) if they want to pay for family or friends. In countries with our lower-priced ad-supported plan, we expect the profile transfer option for borrowers to be especially popular.”
Netflix has not stated how much users will be charged for disclosing their passwords, but according to the sources, the cost will be in the range of $3 and $4. It’s interesting to note that Netflix members who don’t want to pay any more fees can use the new migration tool to help them migrate their profiles.
Netflix has also created more affordable ad-supported subscriptions in an effort to increase its earnings.
