Germany luxury automaker rivals Mercedes-Benz and BMW released their 2022 sales figures. The two had a tight fight on sales but BMW ended up with a narrow win over its rival.
In 2022, the BMW Group delivered 2,399,636 vehicles, including Mini and Rolls-Royce sales. In fact Rolls-Royce posted a record year with 6,021 cars which was up 8% over 2021. Even after excluding those brands, BMW ended the year with 2,100,692 units sold, narrowly beating Mercedes which had 2,043,900 units sold, including van sales.
Things were a little different in major markets like the United States. Mercedes-Benz sold 350,949 vehicles in the United States, surpassing BMW’s 332,388. However, if vans (which accounted for 64,185 sales) were excluded, BMW would have easily finished first. The best-selling model in 2023 was the BMW X5 (82,372 units), while the Mercedes-Benz GLC surpassed the GLE this year.
As expected, both automakers are gradually shifting to electric vehicles (EV). In terms of EVs, BMW claimed the victory in the United States with 15,584 EVs, including 9,626 i4s, 5,665 iXs, and 284 i7s plus a handful of the i3.
Mercedes sold 12,421 EVs in the United States. The EQS was by far the best-seller, with 10,365 units sold, but that figure includes both the EQS Sedan and the SUV. Because the EQE and EQB were late to market, they only sold 384 and 1,672 units, respectively.
Despite these sales figures, both luxury brands experienced a drop in 2022. BMW’s sales volume fell 5.1%, while Mercedes’ fell 1%. With new EV products set to hit the market in 2023, BMW and Mercedes hope to maintain their sales momentum.