Pushwoosh: Customer Engagement Based on User Behavior
Pushwoosh is a messaging solution and a customer engagement platform that helps marketers orchestrate effective promotional, informational, and engagement campaigns. With Pushwoosh, you can build an omnichannel messaging strategy by integrating various channels: mobile and web push notifications, in-app messages, email, SMS, WhatsApp, and others.
Pushwoosh provides core capabilities such as campaign management, audience segmentation, message personalization, performance analytics, AI Content Composer, and others.
Campaign automation with Pushwoosh Customer Journey Builder
Pushwoosh Customer Journey Builder is a visual tool that allows you to design a wide range of user experiences with ease. Whether you’re focused on enhancing the onboarding process or engaging users in ongoing campaigns, the tool empowers you to design and automate cross-channel messaging flows.
With Customer Journey Builder, you can efficiently manage campaigns across the entire user lifecycle, including opt-in, onboarding, engagement, and retention campaigns. Specifically, you can:
- Pinpoint your campaigns for specific customer segments or users who trigger specific actions in your app;
- Initiate scheduled or event-triggered messaging;
- Analyze conversion to target actions;
- Create cross-channel flows using mobile and web push notifications, in-app messages, emails, SMS, and more.
Customer Journey Builder provides the means to understand user behavior, guiding them toward target actions in your app. For instance, you can set up a series of in-app messages to welcome new users when they trigger an event such as ‘FirstAppOpen’. Those who don’t complete an ‘AccountRegistration’ event within a specified timeframe, receive a push notification reminder:
In Customer Journey Builder, you have various timing options for your customer journeys. For example, you can incorporate a Time Delay with a fixed duration or specify a particular date and time when a message should be delivered.
The platform offers more advanced timing features, such as:
- Triggered Event + Time Delay: Perfect for ensuring that your follow-up communication is only sent after a specified amount of time, not immediately after the Event is triggered by users:
- Dynamic Time Delay: Suited for scenarios where you need to send your message (push notification, SMS, email, or others) at a personalized and very specific time, such as when you need to remind your customer about their next visit.
- Repeating communication on a schedule: This feature proves beneficial when you need to send recurring campaigns on your selected dates and days of the week:
- Optimal Time to Send: This feature automatically determines the most effective times for sending messages to individual users. It’s beneficial for maximizing open rates and engagement by considering each user’s historical interaction patterns.
Pushwoosh’s timing options provide a strategic framework to tailor your mobile messaging approach based on different engagement scenarios and user behaviors.
User segments based on past behavior
Pushwoosh segmentation tool opens up new horizons for marketers striving to connect with highly specific audience segments. With Pushwoosh, you can create segments based on events triggered in the past or employ a combination of criteria that includes user profiles and past events.
This advanced segmentation empowers you to effortlessly create the most intricate or precise segments by:
- Tapping into historical behavior data: Utilize past events as filters to target users based on the precise actions they’ve taken within your app.
- Merging user attributes with behavioral filters: Combine user attributes with behavioral filters to gain a more profound understanding of your audience.
- Employing group filters: Craft groups of filters to further fine-tune your segments, ensuring your messaging aligns perfectly with your audience’s behavior and characteristics:
Pushwoosh segmentation language provides you with the flexibility to apply a wide range of filter combinations, allowing you to precisely target your desired audience. You have the freedom to define not only how many times an event has occurred in the past but also its specific time frame. If your segmentation involves multiple events, you can specify whether all the included events should be completed or if any one of them suffices.
To illustrate this, let’s consider a scenario where you aim to reduce cart abandonment within your e-commerce app. You can create a tailored segment of users and reach them with a relevant push notification.
⚡ Event: ”ProductAdd”;
🧑🤝🧑 Segment: users who have added products to their cart, but haven’t made any purchases;
💌 Push notification: “Unlock your exclusive offer!”
Pushwoosh segmentation capabilities enable you to craft campaigns that are highly personalized and contextually meaningful. This precision in targeting has the potential to enhance conversion rates and elevate the overall quality of the customer experience.
Message impact tracking and campaign analysis
Pushwoosh provides marketers with a strategic view of their engagement efforts. From individual push notifications to the broader user journey, Pushwoosh equips you with the tools to make data-driven decisions:
- Individual push: Dive into open rates, click-through rates (CTR), and conversion rates for individual push notifications, enabling you to fine-tune your messages for maximum effectiveness.
- Rich media: Track impressions and interactions with rich media content to optimize your content strategies.
- User segment: Understand how different audience segments engage with your messages, allowing you to tailor campaigns to their specific needs.
- Overall campaign: Evaluate the success of your marketing objectives, with a focus on achieving target actions.
- User journey: Evaluate event conversion funnels, identifying bottlenecks and optimizing the user journey for enhanced customer engagement.
With Pushwoosh’s comprehensive analytics, marketers can refine their strategies and deliver more impactful campaigns to their target audiences.
Maximize your marketing potential with Pushwoosh
Pushwoosh provides a balance of powerful and user-friendly tools that are easy to grasp and do not burden your team’s workload. The smooth integration and straightforward user interface simplify the use of Pushwoosh’s tools. Marketers can effectively harness the platform’s capabilities without requiring technical expertise.
Ready to learn more about Pushwoosh’s powerful yet tech-easy tools as well as effective communication strategies with the use of push notifications, in-app messages, emails, SMS, WhatsApp, and omnichannel messaging?