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What is Safaricom Hook, the engagement platform for Kenya’s Gen Z

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Safaricom Hook, a platform launched last year by Safaricom, BrighterMonday and Power Learn Project (PLP) aims to empower the youth by leveraging the power of technology with a focus on three key hooks; technology, career, and culture.

Safaricom Hook aims to nurture and support the aspirations of the Gen Z demographic and transform their lives by being a technology enabler, through offering access to custom-made offerings that will leverage Safaricom’s extensive mobile network.

Safaricom Hook seeks to enable Gen Z to maximize their online potential and enjoy a digital lifestyle by facilitating smartphone access, providing relevant value propositions such as Make Your Own Bundle, which gives users the freedom to decide how much they spend on data and voice, and availing loyalty rewards and delight offers.

In the Tech hook, Safaricom will empower the youth with digital skills for a tech future through touchpoints such as Safaricom’s Digital Talent Programme, and the Safaricom Engineering Community, and partnerships with several organisations, including the Power Learn Project, who empower African youth through software development.

The Career hook, which aims to prepare the youth for conventional and unconventional careers, will come to life by working with an array of partners including Meta and Wowzi, who will provide digital training to enable the youth to access the gig economy, and Brighter Monday, who will provide guidance for those in conventional careers.

In the Culture hook, Safaricom seeks to enable GenZ to pursue passion points such as sports, via Safaricom Chapa Dimba and the upcoming Safaricom Athletics series; content creation, through Baze, which enables creators to monetize their music and video content; and Fashion, through partnerships including Artfit, who will mentor upcoming designers, among others. To promote a savings culture, Safaricom Hook will leverage M-PESA Go, and the Mali wealth management platform.

Eligible customers, aged 10 to 24, can join the platform via the Safaricom Hook app, or by dialing dial *555#.

To sign up follow these steps:

Visit the Safaricom Hook website: Go to the official Safaricom Hook website or the BrighterMonday website.
Create an account: If you don't have an account on either platform, you'll need to create one. This usually involves providing your personal information and creating a password.
Search for internships: Once you're logged in, search for available internships that match your interests and qualifications.
Apply for internships: Select the internships you're interested in and follow the application process. This may involve submitting your CV, cover letter, and answering specific questions.

Remember that the application process and availability of internships may vary. It’s best to check online or contact them directly for the most up-to-date information. The platform focuses on three key areas:

Technology:

Digital Skills Development: Safaricom Hook offers various programs and partnerships to enhance digital literacy and skills among young people. This includes collaborations with organizations like the Power Learn Project to provide software development scholarships and training.
Tech Ecosystem: The platform aims to foster a vibrant tech ecosystem in Kenya by connecting young talent with opportunities and resources.

Career:

Internship Opportunities: Safaricom Hook partners with MSMEs to provide internship placements for young professionals, allowing them to gain practical experience and build their careers.
Career Guidance and Mentorship: The platform offers resources and mentorship programs to help young people navigate their career paths and make informed decisions.

Culture:

Youth Engagement: Safaricom Hook organizes events and initiatives to engage young people, fostering a sense of community and belonging.
Digital Lifestyle: The platform promotes a digital lifestyle by offering relevant value propositions like flexible data bundles and exclusive offers.

By focusing on these three key areas, Safaricom Hook aims to empower young Kenyans to reach their full potential and contribute to the growth of the country.

Technology:

Digital Skills Development: Offers programs and partnerships to enhance digital literacy and skills, including software development scholarships and training.   

Tech Ecosystem: Fosters a vibrant tech ecosystem by connecting young talent with opportunities and resources.

Career:

Internship Opportunities: Partners with MSMEs to provide internship placements for young professionals, helping them gain practical experience.   

Career Guidance and Mentorship: Offers resources and mentorship programs to help young people navigate their career paths.

Culture:

Youth Engagement: Organizes events and initiatives to engage young people, fostering a sense of community.   

Digital Lifestyle: Promotes a digital lifestyle by offering relevant value propositions like flexible data bundles and exclusive offers.

Additional Initiatives:

Hook Sacco: This initiative aims to mentor and create job opportunities for young Kenyans through technology, career development, and cultural engagement.   

Partnership with BrighterMonday: This partnership provides access to internship opportunities and career guidance for young professionals.

By focusing on these initiatives, Safaricom Hook aims to empower Kenyan youth, helping them to succeed in the digital age and contribute to the growth of the country.

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