Airtel Money has unveiled ‘Rudishiwa transaction fee’ offer for Paybill transactions incurred on merchant payments to Airtel Paybills in a move expected to give Safaricom’s M-PESA a rub for its money.
The ”Rudishiwa” campaign, launched in December 2023 to refund transaction fees on withdrawals as airtime, has now been extended to merchant Paybills during the festive period.
According to Airtel Money Managing Director Anne Kinuthia Otieno: “Mobile money has now become a primary mode of exchange and creating mechanisms to streamline this is crucial for societal well-being. Our main goal is to continuously give customers value, choice, affordability and convenience.”
In this offer, Airtel Money will be giving back 50% of the transaction fee as airtime on each transaction, giving its customers a tangible benefit in return. This incentive allows customers to enjoy the convenience of mobile payments while still receiving the benefits of airtime.
Key providers such as KPLC, Nairobi Water, Mombasa Water, DSTV, eCitizen, Expressway, KAPS, E-commerce partners have been onboarded for online payments. In addition, the firm has also has strategically collaborated with Equity Bank, KCB Bank, Cooperative Bank where customers can pay for their purchases across all their merchant outlets country wide.
Airtel Money has continued growing its distribution footprint with over 90,000 agents and over 2300 Exclusive Airtel Money branches. The firm has also partnered with various banks and Retail chains with its most recent partnership being with Naivas Supermarket, allowing customers to deposit and withdraw cash at Naivas branches across the country. This collaboration expands Airtel’s agent footprint, offering increased convenience for users.
As mobile money solidifies its role in Kenya’s financial ecosystem, Airtel has been accelerating its innovation efforts to deliver secure, convenient, and affordable payment solutions for both customers and business partners, leading to its significant growth over the past years.
To benefit from the Paybill Rudishiwa offer, customers should dial *334#, select ‘Paybills and Till’, and then choose ‘Airtel Paybills’ to make their payment. They can also access the service on My Airtel App.