Africar Group, a pan-African automotive digital company and owner of AUTO24.africa, has launched three new new-car price comparison platforms in Senegal, Rwanda and South Africa, the company announced.
The platforms — Koto.sn in Senegal, Koto.rw in Rwanda and BuyNewCar.co.za in South Africa — follow Africar Group’s acquisition of Côte d’Ivoire-based Koto.ci in 2025 and form part of its strategy to build a continent-wide automotive pricing and data network.
African automotive markets remain fragmented, with limited access to reliable new-car pricing information. Africar Group said the new platforms aim to improve price transparency by allowing consumers and businesses to compare prices across brands and models using structured and verified data.
In Senegal, Koto.sn, the country’s first dedicated new-car price comparison platform, lists 24 car brands and more than 114 new-car models, including Suzuki, Hyundai, Peugeot, Renault, Ford and Tata.
In Rwanda, Koto.rw launches as the country’s first new-car price comparison platform, listing 10 brands and over 40 models, including Toyota, BYD, Volkswagen, Nissan and Mitsubishi.
In South Africa, BuyNewCar.co.za lists more than 50 brands and over 180 models at launch. South Africa is Africa’s largest automotive market, with more than 500,000 new cars sold annually, ahead of Morocco with nearly 200,000.
Africar Group said the new platforms complement its existing automotive operations, which include classified listings, used-car marketplaces under the AUTO24 brand and automotive news platforms.
“After acquiring Koto.ci in 2025, we are expanding this model across Africa to bring greater transparency to new-car pricing and support the professionalisation of automotive markets,” Africar Group co-founder and chief executive Axel Peyrière said in a statement.
Africar Group operates automotive platforms across several African markets, including Senegal, Rwanda, South Africa and Côte d’Ivoire.
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