Kenyan alpine skiing trailblazer Sabrina Wanjiku Simader has been unveiled as the newest brand partner for Infinix, in a move the company says reflects resilience, ambition and a renewed focus on innovation.
The announcement comes as the 2026 Winter Olympics in Milano Cortina draw worldwide attention, with Google honouring the event with a doodle.
Although Simader is not competing this time, she has returned to the Olympic stage as a spectator and mentor and, for many, as a symbol of what is possible.
Simader made history at the PyeongChang 2018 Winter Olympics, becoming Kenya’s first female Winter Olympian.
Coming from a country with no snow, she defied convention in a sport traditionally dominated by alpine nations, and in doing so opened doors for athletes from non-traditional regions.
Infinix Kenya says the partnership is rooted in a shared belief in pushing limits and redefining expectations.
Under the campaign banner “Beyond Snow, All-Round Legends”, Simader will collaborate with the brand to tell stories of perseverance, reinvention and growth.
The campaign, the company adds, is designed to resonate with young Africans navigating shifting ambitions and new opportunities.
During the Milano Cortina Games, Simader is documenting her Olympic return using Infinix devices, capturing moments on the slopes she once raced on, reconnecting with athletes she inspired and reflecting on a journey that continues to influence a new generation.
Speaking about the partnership, she said her presence at the Games carries a broader message.
“I’m returning to the Olympics not as a racer, but as someone who has lived the journey. It’s about showing that dreams don’t end, they evolve. And that ambition belongs to everyone, no matter where you come from,” she said.
At the same time, the partnership signals what Infinix describes as an important new chapter, as it prepares to launch its flagship device, the Infinix NOTE 60 Pro, in Kenya.
The upcoming release follows the introduction of the NOTE Edge and forms part of the NOTE 60 Series, which the company says marks a step-change in both design and performance. Notably, the NOTE 60 Pro is powered by the Snapdragon 7s Gen 4 5G platform — the first time Infinix has integrated a Snapdragon chipset into one of its smartphones.
According to the company, the move represents a significant performance upgrade, offering faster speeds, smoother multitasking and improved efficiency.
In addition, the device introduces Infinix’s next-generation Active Matrix Display, aimed at delivering a more immersive and interactive content experience.
The Infinix NOTE 60 Pro is set to launch soon in Kenya, with full pricing and availability details expected in the coming weeks.
More broadly, the collaboration places Infinix among a growing number of global smartphone brands turning to high-profile personalities to strengthen connections with consumers, shifting the focus beyond technical specifications towards aspiration, identity and shared values.
About Sabrina Wanjiku Simader
Sabrina Simader is a Kenyan Austrian alpine skier who became the first female Winter Olympian from Kenya at PyeongChang 2018 and the first African woman to compete in the FIS Alpine Skiing World Cup.
After retiring in 2025 due to funding constraints, she has continued to advocate globally for sports accessibility, youth empowerment and the breaking of stereotypes.