Africar Group, the Stellantis-backed digital auto sales platform, has launched three new new-car price comparison platforms across Africa as it moves to build the continent’s most comprehensive automotive data network.
The company said it has rolled out Koto.sn in Senegal, Koto.rw in Rwanda, and BuyNewCar.co.za in South Africa, expanding on its acquisition of Côte d’Ivoire-based pricing platform Koto.ci in 2025.
Africar Group, which also operates the certified used-car marketplace AUTO24.africa, is targeting opaque pricing and fragmented information that continue to characterize many African car markets.
“New-car pricing across Africa remains largely unstructured and difficult to compare,” Africar Group said in a statement. “These platforms are designed to introduce transparency, improve trust, and support more informed purchasing decisions.”
At launch, Koto.sn lists 24 vehicle brands and more than 114 new-car models, making it Senegal’s largest pricing reference for new vehicles. Koto.rw, Rwanda’s first such platform, features 10 brands and over 40 models. BuyNewCar.co.za debuts with listings for more than 50 brands and over 180 models in South Africa, the continent’s largest auto market.
South Africa sells more than 500,000 new vehicles annually, according to industry data, and recorded its strongest year for new-car sales in a decade in 2025. The country is followed by Morocco, where nearly 200,000 new vehicles are sold each year.
The new pricing platforms add to Africar Group’s growing automotive ecosystem, which includes classifieds sites, automotive news brands, and used-car marketplaces across West, East, and Southern Africa. In Senegal and Rwanda, the group operates both AUTO24 and automotive media platforms, while South Africa hosts a combination of classifieds, news outlets, and marketplaces under the group’s portfolio.
Africar Group said the expansion supports its broader strategy of becoming a leading mobility and automotive data player in Africa, leveraging pricing intelligence alongside vehicle listings and transaction platforms.
The company is registered in Australia and operates across more than a dozen African markets through AUTO24.africa and related brands.