Samsung Electronics on Thursday unveiled two new mid-range smartphones, the Galaxy A57 5G and Galaxy A37 5G, as it seeks to bring advanced artificial intelligence features to a broader base of users while strengthening its position in the competitive mid-tier market.
The devices, part of Samsung’s popular Galaxy A series, introduce enhanced “Awesome Intelligence” capabilities powered by the company’s latest One UI 8.5 software based on Android 16. The move reflects a wider industry push to integrate AI tools beyond flagship devices and into more affordable models.
Samsung said the new phones include features such as voice transcription, AI-assisted photo editing, and improved on-device search functions. Users can convert voice recordings into text, remove unwanted objects from photos, and search multiple items within images simultaneously.
The Galaxy A57 5G, positioned as the more premium of the two, offers upgraded processing performance and enhanced camera capabilities, including improved image processing and faster shutter speeds. Both models feature a 50-megapixel main camera and upgraded low-light photography performance.
The company is also emphasizing longevity, offering up to six generations of operating system upgrades and six years of security updates — a notable extension for mid-range devices and a strategy aimed at increasing device lifespan and customer retention.
Both smartphones come with 6.7-inch AMOLED displays with refresh rates of up to 120Hz and are powered by 5,000mAh batteries designed to last up to two days under typical usage. The A57 supports faster charging and includes a larger cooling system to sustain performance during intensive tasks such as gaming or video recording.
Samsung has also incorporated IP68-rated water and dust resistance, along with its Knox security platform, as consumers increasingly prioritize durability and data protection.
The launch comes as global smartphone makers intensify competition in the mid-range segment, particularly in emerging markets where price sensitivity remains high but demand for premium-like features continues to grow.
The Galaxy A57 5G and Galaxy A37 5G will be available starting April 10 in select markets. Pricing details were not disclosed.
Key Specs
| Galaxy A57 5G | Galaxy A37 5G | |
| Display | 6.7” FHD + Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.6″ accounting for the rounded corners. | 6.7” FHD + Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. |
| Super AMOLED + Display Up to 120Hz refresh rate Vision Booster |
Super AMOLED Display Up to 120Hz refresh rate Vision Booster |
|
| Dimensions & Weight | 161.5 x 76.8 x 6.9mm, 179g | 162.9 x 78.2 x 7.4mm, 196g |
| Camera | 12MP Ultra-Wide Camera • F2.2 50MP Wide Camera • F1.8 5MP Macro Camera • F2.4 12MP Front Camera • F2.2 |
8MP Ultra-Wide Camera • F2.2 50MP Wide Camera • F1.8 5MP Macro Camera • F2.4 12MP Front Camera • F2.2 |
| Memory & Storage | 8+128 GB 8+256 GB 12+256 GB 12+512 GB |
6+128 GB 8+128 GB 8+256 GB 12+256 GB |
| Battery | 5000mAh (typical) | |
| 4,905mAh. | ||
| OS | Android 16 One UI 8.5 |
|
| Security | Samsung Knox | |
| Water & Dust Resistance | IP68 | |