Craydel, a Kenyan edtech startup focused on helping students access international education opportunities, has expanded into Ghana, extending its presence to eight African markets as demand for overseas study opportunities continues to increase across the continent.
The Nairobi-based company announced the move as part of its broader expansion strategy aimed at strengthening its position in Africa’s growing higher education technology sector. Ghana joins Craydel’s existing markets in Kenya, Nigeria, Uganda, Rwanda, Zimbabwe, Burundi and Tanzania.
The expansion comes at a time when increasing numbers of African students are seeking undergraduate and postgraduate opportunities abroad while looking for more accessible and reliable guidance throughout the university application process.
Craydel operates an artificial intelligence-powered platform that enables students to discover, compare and apply to universities based on factors including academic qualifications, career goals and financial considerations. The company combines technology with human advisory services to help simplify a process that has traditionally been fragmented and heavily dependent on intermediaries.
As part of its entry into Ghana, the company plans to establish local student advisory services and strengthen partnerships with schools, universities and education stakeholders in the country. The initiative is expected to provide Ghanaian students with closer access to personalized support and information regarding international education opportunities.
“Ghana has one of Africa’s strongest traditions of investing in education and global talent. We have seen tremendous demand from Ghanaian students looking for trusted, technology-driven guidance as they explore study opportunities abroad,” said Manish Sardana, Co-founder and Chief Executive Officer of Craydel.
Founded in 2021, Craydel positions itself as a digital platform designed to improve transparency and simplify university admissions for students across Africa. Through its platform, students receive personalized university recommendations, eligibility assessments and application support throughout their admissions journey.
The company currently partners with hundreds of universities across more than 50 study destinations globally and provides access to more than 600 universities through its network.
The Ghana expansion reflects a wider trend across Africa’s education sector, where demand for international education continues to rise. Industry estimates indicate that more than 400,000 African students pursue studies abroad annually, creating opportunities for digital platforms seeking to streamline access to higher education.
With Africa having one of the world’s youngest populations, education technology companies are increasingly investing in tools that improve access to information, simplify student decision-making and connect learners with global education opportunities.
Craydel said it intends to continue expanding into strategic African markets while growing its network of university partners and strengthening its AI-powered student guidance services.