6 Social Media Platforms that Businesses Can Thrive on

New and established businesses alike are always competing to remain relevant, more especially in the digital space where competition is very stiff. Tracking Facebook shares is at the top of the list of businesses’ digital marketing strategies on social media, which is an indication that businesses worry about their use of social media for the successful marketing operations.

Can businesses really thrive on social media? Newly set up businesses are quick to give up on social media when the results are not presumably as evident as expected in their set time frame. Could it be that they are focusing their attention on the wrong social media platforms? Here are 7 social media platforms that your business can swiftly thrive on:


Facebook remains the most used social media platform with at least 1 billion daily active users, conveniently accommodating different age groups. Any type of business can find their target audience on this platform because of the wide user base and accommodative demographics.

To thrive on Facebook, ensure you are consistently providing great content for the audience, particularly multimedia content, as well as Facebook advertising. Take advantage of this Facebook feature that is by far the most developed of other features on different platforms. It allows you to target your content to the specific group of people you prefer, in terms of age, location, gender, relationship status, and purchasing habits, among others.

Interestingly Facebook has additional advertising features specific to their other app, Facebook Messenger.


The nature of content developed today is so versatile so much that there is an underlying dependence on visually appealing content, which is why Instagram has gained a lot of popularity today. People tend to remember 80% of what they see as opposed to what they read or hear, which is why you need to invest in developing multimedia messages.

Instagram, now owned by Mark Zuckerberg, the CEO of Facebook, has an access to the same extensive user base and advertising platform. It is estimated to attract around 500 million daily active users.

However, unlike on Facebook where you have to pay to play, with Instagram, you can grow your followers organically and grow the reach of your profile and posts.


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This social media platform is pacing up to catch up with users around the world. Pinterest is a great platform, particularly for businesses in the creative industry. With a significant usage by women more than men, businesses with a specific interest in reaching out to women for their products and/or services should definitely consider joining Pinterest.

Pinterest has recorded an increased transactional relationship among users so that most users have reported purchasing something because of Pinterest.

While you can rely on paid ads on Pinterest, they are not as advanced as those features on Facebook. It is possible to bank on organic reach on this platform, although with the awareness that organic reach on a Pinterest post is determined by the number of keywords in a post and if they align with what a user has searched on Pinterest as a search engine.


YouTube is a video platform that has attracted over 30 million daily active users. Video is a type of content that is slowly gaining acceptance with people and brands have taken the lead in embracing its use.

Since YouTube is owned by Google there is a significant chance that the performance of your content on YouTube is likely to positively affect the overall visibility of your site or business on Google searches. Create videos that will fairly index you on YouTube and Google searches by including the searched keywords in your title, video description, and the exact list of keywords in the keywords tool.


Even though Twitter is among the older social media platforms, it is popularly known for its feed of real-time updates. Feedback is essential for any business because it helps in strategizing and planning to better address the needs of the targeted audience.

To reach out to a new customer-base, Twitter is a necessary social media platform that can even attract you a large organic traffic, solely from relationship building and interaction.


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LinkedIn has been considered a reliable social media platform for businesses, particularly for those that target consumers based on job titles. This platform can be a good thriving space for businesses seeking to recruit new employees or better still access consultant services from experts.

With so many platforms to choose from, it is now possible for any business to thrive and rely on social media for marketing, reputation and relationship building.

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