Orange has officially launched its brand in Sierra Leone after completing the acquisition of Airtel Sierra Leone in July 2016 with plans to modernize and expand its coverage and quality of its network, and voice and data services.

With seven million people, Sierra Leone is a significant growth market for Orange and the firm says has invested $33 million since its acquisition.

The majority of investments have already been realised with 30 new radio sites on air and over half of the entire mobile network upgraded.

According to Sekou Drame, Chief Executive Officer, Orange Sierra Leone: “The launch of the Orange brand comes with a promise to meet the emerging needs of customers with innovative, affordable and relevant solutions that will empower consumers, giving them the freedom to do what they choose and provide them with the tools to meet life’s daily challenges.”

Orange is present in 21 countries in Africa and the Middle East, where it has more than 127 million customers as of the end June 2017. With 5.2 billion euros in revenues in 2016 (12% of Orange’s total revenues), this region is a strategic priority for the Group.

Orange Money is currently available in 17 countries and has more than 34 million customers. The Group’s strategy in Africa and the Middle East is to position itself as a leader of the digital transformation and to bring its international expertise to support the development of new digital services.