Blockchain startup Loyyal, the blockchain innovator building a global loyalty network has closed a Series A capital raise to complete development of its platform and accelerate its go to market strategy.

The funding round was led by Integrated Networks (iNet) with participants including UAE Exchange, Hayaat Group, Day One Investments, and other international investors. Hayaat Group is an early investor and led the Loyyal Series Seed capital raise.

Greg Simon, CEO and Co-Founder of Loyyal said, “This new capital, our third round of fundraising, will allow us to complete production of our live platform into a fully scalable and robust blockchain-based loyalty solution to meet increasing enterprise demand worldwide. These new strategic investors including iNet, UAE Exchange and Day One Investments will help us expand into new regions and industries. It is important to Loyyal to secure both US and International investment that supports our strategy to be the first truly global and universal platform in the loyalty and rewards industry, the Internet of Loyalty.”

Loyyal’s early customers include Deloitte, IBM and Quidam, and strategic alliance with Capgemini. Loyyal’s offering provides the industry with several powerful capabilities to drive higher profitability while putting the customer, such as dynamic interoperability and scalability, real-time value transfer, security of records, programmable rewards, and improved liability management options.

Loyyal will provide them with a universal platform enabling increased program efficiency as well as the capability to provide personalized, dynamic rewards to their customers in order to increase program ROI.

“Loyalty programs are an integral part of any large-scale telecom, banking networks, and retailers,” said Abdullah Altamami, Investments Director from lead investor Integrated Networks (iNet). “With Loyyal’s success thus far, and Blockchain’s ability to target and customize rewards, redemption can be dramatically increased, and value amplified for the end user, making programs much more effective commercially and financially.”

Abdullah further added, “As is the case with all of our investments, and more so with Loyyal, iNet intends to be an active shareholder, driving potential deals and partnerships throughout our network in KSA and GCC to empower this expansion.”

Simon added, “Our strategic investors not only provide us with the capability to make our platform scalable and solidify our go to market strategy, but also open up markets and provide enterprise clients that will increase revenue and accelerate adoption.”

Safwan Zaheer, Director and Head of Fintech, KPMG US and on Loyyal’s Board of Advisors, recently stated that “Blockchain might represent technology that has potential to give rise to the second era of ‘internet’ revolution.” He also said of Loyyal that “It removes friction around delay, cost, and poor integration with other payment instruments, enabling financial institutions, brands, and retailers to create new experiences for its customers.”