Zero to One: Notes on Startups or How to Build The Future by Peter Thiel with Blake Masters helps a startup founder go from zero to one or from scratch to something. It's doing something and Zero to One shows there is movement or progress and not just mere procrastination.
Thiel reminds the founder that the journey from Zero to One is one of the greatest keys to innovation. It's like launching a prototype from an idea or zero. It's taking a step from nowhere to something. Thiel has build PayPal and Palantir and has seen various technology startups as board advisor and investor. His book Zero to One will help anyone unlock the power of innovation present in them and pursue or achieve their goals.
In Zero to One, one is taught to create new things from zero and Thiel reminds us that there is a lot of technological stagnation in our world and an extra reliance on the mobile phone and the computer instead of launching out into great new innovations to take the world from Zero to One.
Because we already have the mobile phone, computers and driverless cars, the next great inventors will not launch mobile phones, computers, search engines or operating systems. According to Thiel, to win the market, great inventors and businesspeople will be unique and will build a path for themselves where nobody else is playing.