After spending two quarters in second place, Huawei moved past Oppo to recapture the lead in China’s smartphone market in Q1 2017. The Chinese smartphone giant, which launched the P10 and P10 Plus during MWC, shipped close to 21 million units to secure an 18% market share.
Despite strong annual growth of 55%, Oppo fell to second place with shipments of just under 20 million units. Third-placed Vivo had the lowest annual growth of the top three, capturing a 15% share with its shipment of 17 million units.
“China’s smartphone market continues to grow, with shipments increasing by over 9% year on year this quarter,” said Canalys Research Analyst Lucio Chen. “But there is a clear indication that the market is consolidating. The top three vendors are pulling away at the head of the market, accounting for more than 50% of shipments for the first time this quarter. In the corresponding quarter a year ago, Huawei led with Vivo second and Oppo fourth, together accounting for 42% of the market. Xiaomi took third place but has since fallen to fifth behind Apple, shipping just over 9 million units in Q1 2017.”
Xiaomi faces increasing pressure from Huawei’s online efforts with Honor, as well as Oppo and Vivo, whose marketing activities have been taking attention away from Xiaomi. “To grow this year, Xiaomi will need to quickly switch from being a value-for-money vendor to become an aspirational brand,” said Canalys Research Analyst Mo Jia. “Xiaomi’s desire to move up the value chain in China will be an uphill struggle, considering Oppo and Vivo’s lead and Huawei’s plans to increase investment in its offline channel in 2017.”
Canalys estimates 114 million smartphones shipped in China in the quarter ending 31 March 2017
We’ve covered a lot of subjects surrounding tech startups, businesses in general, and how to be successful in today’s competitive market. The market is growing at a steady rate, presenting plenty of opportunities for startups and entrepreneurs to establish a stronger business and pursue the same steady growth.
Let’s take a quick break from business topics for a while and take a closer look at the communities around our businesses. Do you have families who are struggling to make ends meet not too far from your new office building? Have you been paying attention to the education system in the community around you?
A startup is a concept founded on delivering values. Getting involved in social movements and investing in the communities around your business are things that should be part of your business strategy for several reasons.
The most basic reason why getting involved in social activities is a good idea is that need to give back. Whether you realize it or not, the neighborhood around your business is supporting your startup. At the very least, the community members have accepted your presence.
Connecting with these community members and helping solve social challenges around you will help take the relationship to the next level. You’ll be surprised by how many things need fixing and how much you can actually contribute to fixing them.
Growing as a Community
As your business grows, the communities around you can grow with it. This is a principle that should be the main focus of every startup; it is the reason why startups are so popular in the first place because like-minded people want to join forces and grow together.
This relationship doesn’t just work one way. Let’s say you’re facing difficulties; community members around your business will be the ones that come to the rescue first. Whether it’s building issues or an unwanted disaster, they are the one who will help you deal with the problem – and the aftermath – the fastest.
A lot of startup founders and key employees are now pursuing their own online MSW degrees from top names such as Rutgers Online. The masters in social work online program doesn’t only help you become a better community leader. The program lets you master essential skills such as project management and leadership as well.
I can continue with many other benefits, but the point I’m trying to make is simple: what goes around, comes around. There are plenty of communities that need the help of businesses around them. Integrate community development and social work into your startup’s workflow, find ways to help the people around your business, and you will be surprised to see the profound impact you’re creating in the neighborhood.
The Andela Fellowship, a full-time employment opportunity that will enable you to own your learning as you hone the skills you need to become a global technology leader has opened doors to developers and would-be developers in Kampala, Uganda.
“We seek out exceptional people from a variety of backgrounds who are committed to unlocking their full potential and improving the world through technology,” announced the firm which already has operations in Kenya and Nigeria.
Through four years of intensive learning and real work experience on the world’s leading engineering teams, developers are expected to master professional and technical skills needed to make them global technology leaders.Applicants are asked to complete a free application and within two weeks of their application, they will receive an online evaluation that measures logical reasoning and personality fit.
Andela then will do Aptitude Assessment and Technical Skills Test and invite a select group of applicants for physical interviews. Successful applicants participate in a one-week immersive onsite training on product development and then the best are accepted into Andela’s four-year Technical Leadership Program.
By Amrote Abdella, Regional Director Microsoft 4Afrika,
Four years ago, the Africa Rising narrative was a hot topic among journalists, economists and investors discussing Africa. Some celebrated the refreshed outlook on the continent. Others, including some Africans, were more sceptical on the trickledown effect of the projected growth. Some felt there was too much focus on GDP projections and the urban middle class, and not enough on inclusive growth that reached every underserved village, where challenges around healthcare and education remained unsolved.
It was within this context, in 2013, that Microsoft launched its 4Afrika Initiative. As a technology company, we wanted to contribute not only to Africa’s economic growth, but to its economic development through the adoption of innovation – fast-tracked by affordable access and enabled by a skilled workforce.
We believed that by empowering Africans to create and consume locally relevant technology, we could foster the kind of inclusive transformation that Africa wanted to see. Four years later, we still believe in this vision. Our commitment to fast-tracking relevant technology adoption remains unchanged.
Technology is transforming people’s lives for the better
Start-ups and SMEs are celebrated and looked to for driving economic growth and job creation. But we have also seen them play a key role in driving social development. Armed with mobile and cloud technologies, these young innovators are helping communities access previously unavailable services – advancing healthcare, education and general living standards.
In Ethiopia, for example, Microsoft 4Afrika has supported the Tulane Health project, which has helped 3,000 healthcare clinics in 10 regions to digitally transform. With Windows devices, Tulane collects relevant health data and now stores over 150 million digital records. Using Power BI, Tulane then analyses this data and produces real-time insights, empowering the federal ministry to make data-driven decisions. For the average patient, this means more informed consultations, a more accountable government and overall better quality healthcare. In addition, 2,500 new Ethiopians have also been trained and upskilled as health information technologists, to run and maintain the system locally.
Similarly, in Botswana, through our work with Vista Life Sciences and the Botswana Innovation Hub, we’re using TV white spaces technology to deliver telemedicine services to over 3,000 patients in remote clinics in Lobatse, Francistown and Maun. A patient no longer needs to walk miles to get specialised care. Screenings and diagnoses can be done remotely, helping to quickly and accurately detect diseases and improve maternal care.
Since 2013, 4Afrika has helped 82 start-ups – and brought over 500,000 SMEs online – to drive this kind of economic development using mobile and cloud technology.
Towards an environment for success
However – the democratising of mobile and cloud technology in itself is not sufficient. The innovation ecosystem still needs more enabling policies if more of these start-ups and technologies are to succeed and benefit every person in Africa. We have spent four years working with hubs, accelerators and government entities to develop regulations that allow new business models to flourish, encourage trade between borders and develop climates that promote investment into local businesses.
Lessons from investing in Africa
The good news is that the continent is on the right path. Investments into local tech start-ups increased by 17% in 2016. And governments in Africa have been very adaptive to and serious about embracing the cloud to positively influence their investment climates, cut costs and efficiently serve their citizens. Together, we have incubated 11 cloud-based solutions, including BioSIM in Kenya, which collects school data in local counties to help governments benchmark quality and take informed actions around education. Where there are security concerns around gathering such data, we’re working with the Common Market for East and Southern Africa (COMESA) to accelerate trusted cloud infrastructure through enabling policies in the areas of cyber-security, data privacy and data protection.
Equally important to creating new technologies is developing the skills for the meaningful consumption of them. Across our 15 TV white spaces connectivity pilots we have running in last-mile communities in Africa, for example, we’re not only introducing people to the internet for the first time, but also helping them use it as a tool to seek employment and register with government.
We believe technology has been – and will increasingly be – a game-changer for Africa. With the right foundations in place, it is the tool that will help Africa rise in the inclusive and sustainable way Africans want to see it rise. The tool that gives every African the power to actively shape transformation that works for all its citizens, by creating infrastructure and services where there are none, trading and consuming local products, and holding their governments to account.
Microsoft’s 4Afrika Initiative remains a partner in this journey. In the last four years, we have experienced successes, setbacks and shouldered new risks. But our focus, belief in and commitment to invest in affordable access, skills and innovation for economic development in Africa remains unchanged. We have seen the transformation that has already taken place – and this gives us hope in the work still to be done. We will continue to empower local partners, start-ups, SMEs and government entities through technology to enable growth and development in Africa – creating shared value that truly benefits us all.
iSikCure, a subscription free app launched today in Nairobi by Boehringer Ingelheim and Ashoka aims to connect patients with doctors, laboratories, pharmacies and wellness providers, and enable them pay for the health services received from their mobile phones.
For health providers the app promises increased traffic to facilities, ability to manage their schedules and wait-times, get booked and receive pre-payments by patients or their family members.
According to Dr. Mohamed Bayoumy, Country Head of Boehringer Ingelheim in Saudi Arabia and iSikcure Project Manager, “Our work is directed towards enhancing the level of healthcare in Kenya, and support in developing the right infrastructure.”
Bayoumy adds that the app aims to address a broad range of challenges that include general lack of awareness around chronic diseases and risk factors, poor infrastructure for care of acute and chronic diseases, along with the emergency of priority disease areas such as hypertension, diabetes and stroke.
iSikCure is part of the‘Making More Health’ initiative by Boehringer Ingelheim and Ashoka that aims to facilitate co-creation, innovation and social entrepreneurship for enhanced health.
The partners expect iSikCure to improve access to quality care and safe medicine as it will help patients or households to conveniently find qualified doctors, laboratory services and original medicines when in need of care.
Users earn loyalty MedPoints that can be redeemed when purchasing medicines from distributors and receive a preferred access to select brands and generic medicines from participating distributors at whole sale price.
In Kenya, 1.7 million households report an illness every four weeks. Additionally, approximately six million adult Kenyans with diabetes and hypertension need follow-up care every four weeks. Yet, access to information on where, when and how to seek quality care, diagnostics and medicines is a challenge for households in Kenya and in Africa as a whole.
“Access has always been an ongoing issue, coupled with the affordability of care which is reflected in the USD 5.3 billion in unmet demand for medicines in East Africa. This is due to multiple complications such as unsafe medicines, counterfeit and variable drug costs. The iSikCure app effectively addresses the many challenges patients and healthcare providers face, from having direct access to available services, to having patient record on-line securely,” said Dr. Moka Lantum, CEO of Sagitarix Limited, and the founder of iSikCure.
iSikCure provides a real added value service to all players in the healthcare sector in Kenya and across Africa by providing convenient, trustworthy, and a fully integrated solution to patients, healthcare providers, distributors and wholesalers, as well as employers.
According to John Giusti, Chief Regulatory Officer, GSMA, “As the digital and mobile revolution continues to accelerate, new technologies — artificial intelligence, robotics and the Internet of Things — promise great benefits but also continued disruption resulting from the digitalisation of many industry sectors. Forward-looking policies can enable citizens, businesses, societies and countries to prosper, improving lives and livelihoods, while mitigating the possible adverse effects that can accompany economic change.”
According to GSMA, digitalisation enables businesses to operate more efficiently and to access new markets and customers. Digital technologies can better connect government with its citizens and have a major impact on day-to-day life, from shopping and banking to entertainment and connecting with friends and family.
The report estimates, for example, that digital technologies will influence up to 45 per cent of all retail sales by 2025.
The benefit consumers receive from mobile technologies can be quantified using the economic concept of consumer surplus, which is the value that consumers receive, over and above what they pay for devices, apps, services and internet access.
GSMA research has examined the positive impact that mobile has on the worldwide economy. The mobile ecosystem generated 4.2 per cent of global GDP in 2015, a contribution of more than US$3.1 trillion of added economic value.
BCG research in six countries (Brazil, China, Germany, India, South Korea and the United States) showed that mobile technologies have created US$6.4 trillion of annual consumer surplus, which is more than the individual GDP of every country in the world, with the exception of China and the United States.
Digital and mobile technology is transforming the everyday life of billions of people around the world. As an example, until recently, the cash-based system for paying school registration fees in Côte d’Ivoire led to multiple problems, including time wasted by parents standing in long queues and the risk of robbery, which threatened the safety of parents and children and reduced Ministry of National and Technical Education (MENET) revenue collection.
In 2011, MENET began collaborating with mobile money providers to digitalise annual school registration fee payments for approximately 1.5 million secondary school students. In the 2014-2015 school year, more than 99 per cent of students paid their registration fees digitally, with 94 per cent of payments made via the country’s three mobile money providers.
Mobile technology can play an important role in speeding up birth registration and the provision of unique identities in underserved communities. Unregistered individuals, lacking official documentation, may be denied access to government services, banking and other important services.
In 2011, a partnership between the Tanzanian Government, mobile operator Tigo and UNICEF set out a five-year birth registration strategy that aimed to make the process more affordable, efficient and widely accessible. When the new mobile registration system was first piloted, the registration rate of children under the age of five in the pilot areas increased from 8 per cent to 45 per cent within six months. Since then, the mobile registration system has successfully registered more than 420,000 births and, by the end of 2019, it is expected that 90 per cent of newborns and 70 per cent of all children under the age of five in these areas will be registered and have certificates.
Despite the many benefits of digitalisation, the pace of change creates the possibility of a gulf between those who are digitally connected and those who are not. Governments have an important role to play in creating a policy environment that allows for an inclusive digital society where few feel threatened or left behind.
The report encourages policymakers to be the architects of change by using policy to drive change and transform their economies for the benefit of all citizens. Policymakers have the power to create the best possible outcomes for the technological future in their country, whatever the level of socioeconomic development, if a number of key factors are put in place:
High-speed, reliable and robust digital infrastructure
Digitally willing and capable people (citizens, consumers and employees)
Digitally competent and engaged businesses
A trusted environment for digital interactions
A government that sets an enabling policy framework and leads by example.
“Governments have a critical role to play in creating an inclusive digital future by establishing a policy framework that incentivises network investment, by ensuring laws and regulations reflect the realities of today’s digital world, and by promoting digitalisation across the economy and society,” Giusti said.
WhatsApp could soon introduce the ability to recall sent messages, easing the minds of people that regularly panic after sending texts by mistake. In 2016 Kenyans on twitter popularly known as KOT could not rest for a better part of the day after a screen short from one WhatsApp group -Embakasi Prayer Cell, went viral portraying what one member, Ochieng Ocholla popular known ‘Bro Ocholla’’ posted contrary to the groups agenda of the day or purpose.
Ironically, corporate organizations starting with the Kenya airways to Safaricom, Orange Mobile, Durex, and KFC all took advantage of the trending topic to reach out to the big audience online with attractive advertisements on their latest offers.
The long-awaited feature will mean that users can delete a message from the receiver’s phone if it is yet to be read. The delete function is currently being tested on the beta version of WhatsApp’s next update, along with the ability to edit send messages that haven’t been read.
Features are generally included in beta versions before making them into a full consumer release, although it is unclear when this might be.
As well as these edit tools, WhatsApp is also testing a new feature that could make it a lot easier to coordinate meeting a group of friends.
A new feature unique to WhatsApp is being tested that lets users send friends their moving location so that they can find one another more easily.
Called Live Location Tracking, it lets users show their movements to friends within a group chat. They can opt to share their moving position for a limited time of one, two or five minutes.
It builds on WhatsApp’s popular send your location feature that allows users to share their exact position at a given time.
WhatsApp users will probably have to manually turn it on in Settings, allaying privacy fears. It is currently being tested in the beta version of the messaging app’s next update, meaning that it could soon be released to all users, although no time frame has been announced.
Other features being tested in the beta include the ability to reply to status messages, as well as shaking you phone within a conversation to contact WhatsApp and report spam.
One of its biggest focuses recently has been to add live features that take it beyond text messaging, such as video calling. It also recently added the ability to edit pictures and draw on them, in a similar way to Snapchat.
Mobile learning serviceFunzi and Nigeria’s recruitment website Jobberman partnered to launch a mobile vocational training program in Nigeria in a move to raise the skill level of talents in Nigeria, addressing the mismatch between job seekers’ skills and the job market’s requirements.
The two firms said the this and future training programs aim to standardize many of the informal and certification-based job market sectors in Nigeria.
“Workcenta by Jobberman is very happy to have established this great partnership with Funzi. We are confident that through this partnership we can change the future of the blue-collar workspace, especially drivers. We are creating professionalism in a field that is otherwise considered mediocre. We look forward to working together with Funzi in creating success stories in Nigeria”, comments Iyeke Angela, Manager of Workcenta by Jobberman.
The two says the first program is Driver training with an initial goal to train 3 000 certified premium drivers.
The newly-launched “Driver for the future” training program attracts and trains new talents to become premium drivers. The program focuses on building skills in the areas of safe and lawful driving, communication management as well as general car safety and maintenance – alongside developing an attitude of trust and integrity.
Learners go through a blended learning model where taking and passing of an online course on the Funzi mobile learning service. After that they join a one-day group session at the Jobberman of ce. After passing the certi cation the learner is awarded with a certi cate on successful completion of the program.
“We are very excited about the partnership with Jobberman that provides training for the upskilling of the workforce and standardization of the job requirements in the Nigerian labor market”, adds Tero Salonen, CEO of Funzi and continues: “Our partnership with Jobberman is at the very core of what we want to achieve at Funzi, and we have great plans for the future. Both parties aim to enhance recruitment opportunities and enhance today’s labor market by upskilling talents and standardizing informal sector skill requirements.”
In June 2015, Funzi launched its Swahili language version of their second major learning deck, ‘Get That Job’ in Tanzania to give the youth the skills required to find suitable job openings and prepare for employment are timeless and important in all stages of professional life.
The ‘Get That Job’ Learning Deck provides youth, especially those in emerging markets, practical and actionable tips for self-discovery, finding suitable job openings, and securing their ideal job. Content in the learning deck covers the job application and interview process, as well as what to do in the first few days of a new job. The lessons taught will give Funzi users a comprehensive foundation to ‘Get That Job’ and put what they have learned into action, enabling them realise their true potential.
The Swahili language version of the course makes the content even more accessible and will initially be available to users in Tanzania and later in Kenya, Uganda, and Rwanda.
OLX Kenya saw over 1 million items listed for sale on its site last year with over 100,000 users registered to sell on the site according to a new internal report.
According to the firm, among the categories with the most inventory on sale were electronics, followed by vehicles, mobile phones and real estate.
“Electronics is among the most sold items on OLX with 330,000 items listed for sale the past year only. This is attributed to small and medium sized businesses who use this platform to sell their products,” said the firm in a statement.
The platform also saw Kenyans sell unique items that would never have been sold on any other online platform in Kenya in the past year according to OLX.
Peter Ndiangu’i, OLX Kenya country manager, “By giving sellers options to list unique items, it brings more unique buyers and sellers on to the platform and gives Kenyans an opportunity to list anything deemed legal. A helicopter was up for grabs at Ksh. 95 million, while a five-star hotel at a cost of Ksh. 3 billion last year. There was a drone for sale at a cost of ksh 190,000. We are encouraging sellers to take advantage of listing items they thought would never have sold on this platform.”
The firm added that a rising number of businessmen within the CBD have realized a market within the online community and are tapping in to this market through OLX to reach out to more buyers. This is expected to increase due to demand of newer items coming in to the market every year.
Average monthly buyers who visited the platform in 2016 were 1.1 million with 45% visiting the site via the OLX app, 38% through mobile web and 17% through desktop web.
Most Kenyans are going online to advertise their pieces of land and property and the average cost of real estate items on OLX in 2016 stood at Ksh 24 million. A 3000-acre piece of coffee plantation in Kiambu went for Ksh. 12 billion last year. The cost of items was highest in the real estate category, vehicles coming to a close second with an average of 1.7 million.
Despite an increase in levy of second hand vehicle imports, an increasing number of Kenyans are still seeking mobility and convenience. Vehicles were among the most sought after items on OLX in 2016. This was attributed to the lower price value of vehicles on this platform compared to various car dealerships. OLX is already capitalizing on majority of Kenyans who prefer to buy already used vehicles. Other items Kenyans looked for on OLX were furniture, bedsitters, mobile phones and home appliances.
The probability of selling your item on OLX within seven days stood at up to 84%. You are also likely to get one guaranteed buyer for every item posted on OLX.
With the number of buyers and sellers already using online platform to trade, the site hopes to see an increase in sellers go up by 50% by the end of 2017.
In October last year, OLX introduced premium featured listings and banner ads in a heavy monetization push after spending millions of dollars on marketing and customer acquisition in Kenya, and various markets in sub-Saharan Africa. In August, it launched an SMS service in a move to have as many people in Kenya to sell their stuff online minus an internet connection.
A vast majority of commuters in Kenya using Matatus have experienced harassment in form of insults or otherwise according to a recent GeoPoll flash survey.
The survey says the number of commuters who reported to have been physically violated by Matatu crew was at 41% with a majority saying they have never been victims of physical violence. Many of these cases go unreported as most Kenyans do not think anything will change once they report.
The lady recounted an alleged attempt to drug her by Matatu crew. Her story become a trending topic on Kenya’s social media prompting the Kenyan mainstream media to pick it up. The police apprehended the vehicle driver and the case is pending in court.
A few weeks later, a lady motorist was allegedly drugged on Nairobi’s Uhuru Highway, by individuals pretending to distribute leaflets.
The GeoPoll RapidPoll shows that a vast majority have experienced harassment in form of vulgar language and have also witnessed a woman being verbally harassed by the PSV crew. Many of these cases go unreported as most Kenyans do not think anything will change once they report. 71% of our respondents said that despite being harassed in a Matatu, they did not report the incident to the police.
Matatus the main mode of Public transport
In 1990, the total number of licensed Matatus stood at 17,600. Currently, the number of Matatus operating on Kenyan roads is estimated at over 100,000. This is according to a 2016 UNEP’s overview of the industry.
The Matatu industry is the informal Paratransit industry in Kenya, for a majority of Kenyans (95%), it is the only means of commute according to findings from our rapid survey.
Use of Vulgar Language in Matatu by Crew
The government, through the National Transport & Safety Authority (NTSA), enforced regulations that require PSV operators to join independent, Government-registered transport companies or Savings and Credit Co-operatives (Saccos). Cases of verbally abuse and physically assault, according to our survey, are still rife.
In the survey, 55% of Kenyans said they have been harassed in the past by Matatu crew. The most common form of harassment was use of vulgar language by the crew. 40% of male respondents said they had seen a woman insulted by crew in the last 2 months.
When we asked women about their personal experiences in Matatus, 47% said they had personally experienced harassment once, 33% had experienced it twice and 13% had experienced it thrice in the last 2 months from crew. The harassment was in form of insults.
Physical Violence cases
The number of commuters who reported to have been physically violated by Matatu crew was at 41% with a majority saying they have never been victims of physical violence.
According to the GeoPoll rapid survey, most Kenyan women who are violated in public transport vehicles do not report (71%) because they do not think anything will change. For those who report to the police, in most cases, the incident does not go beyond appearing in police records. 50% of victims said that the only action that police took was to record the incident in the police Occurrence Book (OB). According to the respondents, only 19% of these cases were pursued in the Kenyan law courts.
When asked if they would report similar cases in future, 94% said they would. Those who said they did not bother reporting didn’t think anything would change even if they reported the incident. This sentiment was expressed by 57% of Kenyans. 35% did not think it was that the incident was that serious to warrant reporting.
Civic Education and Enforcing of strict laws
Most Kenyans believe that a lot would improve if enforcement of strict laws and punitive measures against Matatu crew and the Saccos were followed strictly. Civic education to the public and Matatu operators on customer service was also sighted as a possible solution to deal with insecurity in the public transport vehicles.
Aikio Corp, a platform for medical laboratories to transmit medical test results to patients safely and confidentially online and by SMS was declared winner of Malian round of Seedstars World and will represent the country at the Seedstars Summit in Switzerland to compete for $1m in equity investments.
“I’m on a mission to improve healthcare in Africa and I believe that my solution is one that is relevant for many and can literally save lives.” explains Boubacar Keita, founder and CEO of Aikio Corp. As a part of the prize, Aikio Corp will be participating at Seedstars Summit, taking place in Switzerland in April 2017, a weeklong training program with the opportunity to meet the other 60 winners, as well as investors and mentors from around the world. Traditionally, the final day of the Summit will be dedicated to pitching in front of audience of 1000 attendees, with the possibility of winning up to the USD 1 million equity investment.
1st runner up is Transup, a technology that allows anyone to transfer phone credit between different operators. Feuze, an electronic device that allows for registration, insurance and geolocation of motorbikes, grabbed the last spot in the top 3. The other startups invited to pitch were Pharmoso, E-Keneya, AllianceJ, Orientkey, HVM.
The event was carried out with the support of Orange, Total, Azalaï Hotels and Binthily Communication. Continuing on its world tour of startup scenes in emerging markets and fast-growing startup scenes, Seedstars World’s next stop is Ethiopia at Addis Abbaba’s Ice Addis, to select the best startup in the country. Seedstars World is looking for smart startups that solve regional issues and/or develop profitable products for the global market.
The Francophonie 35 under 35 Youth Prize intends to recognize every year 35 French-speaking Innovators aged 18 to 35 who have made outstanding achievements.
The Prize represents a pioneering Initiative in the French-speaking world aimed at highlighting some of the best innovations in a zone populated by 900 million persons spread throughout five continents.
Selected by a jury of 80 personalities from the Francophone space and out of 200 entries from 26 countries (from France to Mali and as far as Vietnam), these 35 young innovators are changing lives. They will be rewarded during an Awards Ceremony on October 29th, 2016 in Abidjan, Côte d’Ivoire.
The 35 Young Innovators are:
Agriculture and Agro Business
Gninlnagnon Koné (29 years old), Katio-Akpa, Côte d’Ivoire
“Helping achieve self-sufficiency in rice”
Just as Côte d’Ivoire consumes more than 1.6 million tons of rice a year, it only produces 600,000 tons per year. This makes for a gap of 1 million tons per year to produce for the most popular staple in the country. And to fill this gap is the mission Koné Gninlnagnon assigned to himself. Katio-Akpa, his company is responsible for growing and marketing the first Ivorian luxury rice brand called “Riz Délice” (Rice Delight) in a sector dominated by large multinationals. The long-term goal of Katio-Akpa is to become one of the largest rice processing company in Côte d’Ivoire. To achieve this, Koné is rolling out a scheme where he offers free land donated by local governments coupled with his expertise to young will-be farmers and buy back their entire production. His goal is to make available 100,000 acres and involve 20,000 youth over the next 5 years.
Kpante Gambah Labopou (29), Choco Togo, Togo
“Revolutionizing the cocoa industry in Togo”
Hardly, you will hear about Togo being a producer of cocoa. Ghana and Cote d’Ivoire come first usually to mind. Nonetheless, Kpante is helping put chocolate made-in-Togo on the map. The brand “CHOCO TOGO” is the first made-in-Togo chocolate using organic and fair-trade cocoa. Cocoa beans grown by 1,500 small farmers in the South West of Togo are bought, then husked by 40 women in the region and processed into tablets of 80 grams that are sold 1000 CFA francs (1.50 euro) in the capital shops. If 1 ton of chocolate was manufactured in 2015; production is accelerating in 2016 with 3 tons already processed and sold.
Zodome Gildas (32), Bio Phyto, Benin
“Providing healthier crop care products”
Every year, 1.5 million cases of pesticide poisoning result in the death of thousands of agricultural workers (including children) in Southern countries. Following 5 years of public service as a rural agric extension agent, Zodome Gildas felt a strong contradiction between his original purpose and his counseling; witnessing some of the adverse impacts of chemical pesticides in agriculture. This gave birth to Bio Phyto, a social enterprise in Benin active since 2011 in the production of organic fertilizers and pesticides based on a seed called NEEM and local herbs. Between 2011 and 2015, over 700 tons of neem seeds and 1,700 tons of aromatic plants have been purchased (150,000 Euros in value sold by farmers) and subsequently processed.
Birane Babacar (28), Concree, Senegal
“The virtual incubator for entrepreneurs in Francophone Africa”
In Africa, 9 of 10 entrepreneurs fail in the first years of running their ventures.
Creating the first virtual incubation platform in Francophone Africa – that’s the bold challenge Birane Babacar is undertaking with CONCREE.com.
Concree is an online platform for training and supporting entrepreneurs in the creation, financing and development of their startups. And the model is showing its first signs of success! Concree has virtually coached 243 entrepreneurs and 25 startups. The top 5 startups supported by Concree count 90,000 Euros in early sales and more than 30 jobs created.
Tiburce Chaffa (30), Business Coaching, Benin
“Building a new generation of business leaders in Africa”
Tiburce Chaffa has managed to democratize Business coaching in Benin. He develops coaching programs for entrepreneurs and intrapreneurs; intensive and based on real experiences within Africa. “KIF TA LIFE”, one such program realized with MTN BENIN in 2014 impacted more than 600,000 young Beninese according to him. In 2015, 100 young digital entrepreneurs who received state funding have been trained and coached on behalf of the Government of Benin. “We have developed the only coaching app that exists in Benin and Black Africa” says the entrepreneur who achieved a turnover of 100,000 Euros in 2015.
Obin Guiako (32), Baby Lab, Côte d’Ivoire
“Helping establishing FabLabs on the African continent”
Baby Lab is the first Ivorian FabLab member of the MIT network located in Abobo, the most impoverished district in the city of Abidjan. At Baby Lab, you will meet everyday dozens of young people playing with electronic waste by giving them a second life, learning about open source or programming. His goal? Promote local invention in tech and free software usage to realize digital inclusiveness for all. “FabLabs are innovation spaces to meet and share knowledge to promote science and technology on the continent. They will help prepare African youth for the digital transition already underway in larger nations because for me the next Einstein is African,” says Obin Guiako.
Blog and Media Innovation
Guebo Yoroba Israel (34), Avenues, Côte d’Ivoire
“Democratizing the practice of blogging”
Guebo Israel is a pioneer for a whole generation of bloggers in Sub-Saharan Africa. The story of the “Avenues” starts in 2008 where Guebo Israel runs a popular blog in Côte d’Ivoire. He believes in journalism that puts the citizen at the heart of information and creates the “Avenues”, a platform that trains young people in journalism, blogging and multimedia creation across Africa. Since then, over 150 young people have been trained and represent digital influencers today who show the daily mutations taking place in their countries away from all the traditional clichés.
Katche Corinne (28), MyAfroWeek.com, France
“Showcasing the vibrant Afro Culture scene of Paris and beyond”
MyAfroWeek.com is the go-to-site that list all events related to Afro culture in France. From sports to beauty, fashion to music; MyAfroWeek represents a platform that highlights the best of what Afro culture as a whole can offer (French Africa, English Africa, Caribbean, Latin …).
Ayanawebzine is the first web magazine in Cote d’Ivoire celebrating the African woman through her achievements as well as providing tips to them about everyday’s daily occurrences. The magazine has a strong following in the country with its catch phrase “Ayana Girls are Super Women”.
Culture and Entertainment
Esther Marie Dupont (27), Radio Show Host, Haiti / USA
“Bringing a perfume of Haiti to the Diaspora in America”
“Saturday Night Serenade” is a radio program that airs old and new songs of the Compas music, originating from Haiti in the United States.
To Esther Marie Dupont, life is a miracle. In Haiti, only 1 in 10 youth have the opportunity to succeed. And for someone that almost got kicked out of the family home due to financial struggles her parents were facing: she embraces music as a source of inspiration. Her show provides an opportunity for members of the Haitian Diaspora to stay connected to the culture of their homeland and for Americans to discover a different music genre. Esther Marie Dupont has also established a network of Radio hosts living in Haiti or in the Diaspora.
Nowak Jan and Iris Munos, Drameducation, Poland
“Teaching French as a foreign language through theater”
For the last 5 years, Drameducation is behind the Program “10 of 10”, a writing residency program during which 10 French authors write in 10 days; 10 plays; each of 10 pages for 10 non-francophone comedians! These plays are then made available to teachers and young people interested in theater. As teachers wish to organize a theater workshop in French; they can also enjoy professional coaching from Drameducation. The goal is twofold: on one side to use theater as a powerful medium to learn French among students and thereafter to actively participate in Francophone cultural events.
“Promoting reading and writing through various initiatives”
www.225nouvelles.com offers authors an alternative platform to publish their writings.
460 texts from 68 contributors have since been made available online.
Kakou’s latest project “Louko” is to democratize audio books to enable the 51% illiterates as well as the 200,000 visually impaired people in Côte d’Ivoire to “read” differently and reduce the intellectual divide.
Manager and Intrapreneurship
Barry Mamadou Bailo and Chaikou Ahmed Tidiane Balde, Destin en Main, Guinea
“Celebrating excellence in education”
Destin en Main is the leader in the organization of extra-educational and recreational activities such as TOP SCHOOL, an annual televised national inter-school competition for the little ones, captivating dozens of thousands of children in Guinea as regular viewers. It also focuses on youth empowerment through training and the creation of small businesses.
Dosso Moussa Kofamos (28), Top 10 of the Ivorian Fashion, Cote d’Ivoire
“Promoting Cote d’Ivoire fashion industry”
A pioneer in the niche of Communication services specialized on the fashion industry in Côte d’Ivoire; Dosso’s event the “Top 10 of the Ivorian Fashion” gives the opportunity each year to reveal 20 young fashion designers and have younger models to integrate the environment.
“I would like to promote a fashion industry in Côte d’Ivoire as a source of development and job creation.” affirms Dosso.
The deficit in animal and fish proteins is estimated at 40% of the population in Africa. The company Douce Mer sells frozen fish and meat on a wholesale and semi-wholesale basis to the populations of regions within Côte d’Ivoire. Two years of operation, a turnover of 400,000 Euros; the company made it by establishing two business units that work with an economic interest grouping of 30 semi-wholesalers and 90 retailers.
Avva Group is a company that produces coffee mixed with local spices (kinkéliba, kanifi, ginger) giving it a fruity taste highly favored by locals. Avva has today 17 employees, including 30% women and an annual turnover of nearly 500,000 Euros. The company offers its coffee waste free of charge to local gardeners who use that as a potent organic fertilizer. The next step for this Entrepreneur, Laureate of the Excellence Prize in Entrepreneurship from the Republic of Cote d’Ivoire: to sell the equivalent of one million Avva cups of coffee per day in Africa.
Vangsy Goma (31), Africab, Congo / Côte d’Ivoire
“Simplifying individual mobility in Africa”
Africab is an on-demand mobility app that wishes to revolutionize the transportation of people in Africa while providing stable employment for its drivers. The 150 Africab drivers describe themselves as pioneers in Côte d’Ivoire. With a digital community of more than 40,000 people, Africab celebrated its 15,000th ride in just 4 months of activity! Since then, the numbers of rides have exploded with the AFRICAB brand seen as the No. 1 private hire operator in Cote d’Ivoire.
Hamidou Abdoulaye Nafissa (30), Salma, Niger
“Providing high-quality animal feed in Niger”
80% of the population in Niger lives off animal husbandry. Each year the Niger government exports several million of Euros in low-nutrient feed for livestock.
Born into a family of farmers and nomads (the Fulani’s), Hamidou Nafissa has always been fascinated by animals and loves taking care of them. Given this persistent problem; she founded Salma which specializes in the production and sale of high-quality animal feed made partly with local ingredients. The company owns sales outlets throughout the country to then sell its production. Nafissa is the only woman in a sector regarded as a male preserve. “To excel in this business is a constant challenge for me.” She likes to recall.
Hien Kouamé Christelle (33), Oniveau, Côte d’Ivoire
“Access exercises and homework of schools with the best national success rate in examinations”
In Côte d’Ivoire, the median success rate over the last 5 years in the Baccalaureate (A-levels exam) is 31%. Out of 500,000 secondary school students, nearly 300,000 students do not pass to the next level. Oniveau is the online education platform that allows students to access exercises and homework of schools with the best national success rate in examinations. Parents and students can access Oniveau in 3 ways: web, print and physical exchanges. Oniveau went from a turnover of 13,000 Euros in 2014 to 130,000 Euros in 2015. For the 2016-2017 academic year, an incentive-based revised platform will be launched in 50 schools.
Lalaye Didier (32), Bilharzia Treatment, Chad / Holland
“Providing Free Bilharzia treatment from home”
Bilharzia is the second public health problem in Chad behind Malaria.
Lalaye Didier has created a mobile health truck that offers free laboratory screening and treatment of Bilharzia in the villages of the district of Torrock (50 000 habitants) in Chad. Contact with the villages is first established by phone. All parents wishing to undertake examinations for children with urinary problems send an SMS to a special number given to all. Appointments and samples are then taken, followed by results given by SMS. Those found positive receive their medications delivered directly to homes. To date, 1713 children have been screened and 432 successfully treated. In 2016, an e-microscope (fitted on an android phone) has been successfully tested and the ambition is to expand the beam of treatable childhood diseases.
Tiam Calvin (29), TECO² project, Burkina Faso
“Manufacturing roof sheets made from recycled plastic waste”
It all started in 2011 with a project active in the collection and sorting of plastic waste in Ouagadougou (in this city alone, 12 000 tons of recyclable plastic waste are produced each year) – which led to the creation of nearly 120 green jobs. Tiam slowly came to the realization that the problems of thermal discomfort within habitats in sub-Saharan Africa and the rampant proliferation of plastic waste in nature could be addressed under a single project. To turn plastic waste into roof sheets; this is the mission he assigned himself with the TECO² project. “Our roof has passed the prototype phase and we have just completed construction work of a semi-industrial factory to produce the first TECO roof sheets” says Tiam with enthusiasm.
Advocacy & Activism
Birwe Habmo (26), Migration for all, Cameroon / Belgium
“Raising awareness about illegal migration and selective migration”
Thousands of economic refugees, climate refugees or migrants fleeing from war and conflict keep drowning in the Mediterranean sea trying to reach Europe. Birwe Habmo; aware that migration is a fundamental right; but paradoxically it remains selective and discriminatory is not giving up on advocacy. Through lectures, awareness campaigns, cultural exhibitions, assistance to migrants; his association seeks to draw attention to the right of all to migrate.
Neeleshwar Urjoon (34), Braille in Paradise, Mauritius
“Improving the lives of blind children and youth”
There are over 50,000 disabled people in Mauritius. While there are a lot of facilities, very few are adapted for disabled young people. Braille in Paradise is a platform for blind youth to help them with their education. The association lends Books in Braille to them for free via an innovative delivery model using the Post service. The blind child does not need to move as his factor will drop the book at home. When the child finishes reading, the same process is triggered inversely. The library offers books in Braille for youth up to 18 years.
Yousra N’Diaye (31), Movement Zohoura, Chad
“Taking action to improve the status of women in Chad”
“I dream of a Chadian society where girls and boys have the same chances and the same opportunities to succeed in life” envisions Yousra N’Diaye who strives for the full participation of Chadian women in society. Yousra is responsible for the creation of a collective of civil society organizations to systematically denounce sexual assault cases (the Zohoura movement born following the gang rape of a 16 year old girl of the same name in February 2016).
Idoniyi Ademola Alexis (25), Youth Parliament of Benin, Benin
“The young expert at the service of all Beninese youth”
Idoniyi Ademola conduct social activities that allows youth from Benin to partake into the decision-making process in the municipality of Pobè and Benin in general, and allows them to get acquainted with the Youth Parliament of Benin and the Parliament of Francophone Youth. Idoniyi was elected Young Leader of Benin in 2016 by the German-based Friedrich Ebert Foundation Striftung.
Kadio Kadio Eric (28), Union of Young African Parliamentarians, Côte d’Ivoire / Morocco
“Organizational Development of UJPA”
The Union of Young African Parliamentarians (UJPA) brings together the youngest elected parliamentarians across the continent, centered on providing training and networking for young parliamentarians, and the design and implementation of socio-economic programs for African youth. In charge of the organizational and institutional development of UJPA, Kadio Eric has defined and executed the procedures leading up to the effectiveness of the Union, and the extension to new member countries to an effective 30 states to date.
Lawani Abdelaziz (33), the Drone Academy, Benin / USA
“Manufacture and use of drones for the conservation of biodiversity”
Lawani Abdelaziz uses drones to prevent, identify and fight against unsustainable illegal practices such as poaching, uncontrolled bush fires, overexploitation of timber and fish that affects biodiversity in W-Arly-Pendjary Parks (WAP), a complex of three protected areas in West Africa covering three countries: Benin, Burkina Faso and Niger. His ambition is to create the Drone Academy to train young people on the manufacturing and use of drones; the first initiative of its kind in West Africa.
N’Goua Aubin (29), Solar Box, Gabon
“The popularization of solar energy”
In Gabon, nearly 3,000 villages are not yet electrified. In Libreville, the Gabonese capital, power cuts are not a rare thing. Solar Box Gabon rents and sells PV Solar Cubes that are particularly effective: “With the reflective rays that bounce off the walls of the cube, they provide three times more power than conventional solar panel.” says Aubin N’Goua.
Solar Box Cubes can serve as the main energy source or as a replacement to generators, expensive and polluting for households and businesses through a subscription contract and varying monthly payments according to different formulas.
Poueme Serge (33), Camidus, Cameroon
“Ensuring the Life cycle management of land by leveraging tech”
Camidus has developed CALAR, a technology platform for the governance of the cadastre and land registry which combines geospatial data, cloud computing and mobile with the principles of urban planning.
The adoption of this type of technology could prevent land disputes; reduce processing times for land transactions including those related to obtaining a land title and to protect the property rights of citizens. To date, the company has achieved 5 major demonstrations, notably for Bangladesh and Nepal.
Aminata SOW (28), Genius Family, Senegal
“Walking the informal sector participants towards the use of ICT solutions”
The informal sector is a heavy part of the Senegalese economy. It occupies 45% of the active population and accounts for over 40% of GDP. Genius Family offers web, mobile, SMS and app solutions tailored to the needs of informal participants such as the ability to have a traceability of their business transactions from their smartphone or computer. The company is present in 5 cities of Senegal and ambitions to deploy in the West Africa region soon.
A veterinary assistant by training, Berthe Hossein’s company is involved in the production, processing and marketing of milk and other cow by-products. With a herd of 25 cows, the company is in its start-up phase with a daily production of 300 liters of milk. In addition to milk production, future derivatives will include yoghurt mixed with ginger, mint, hibiscus, attiéké, and Gambia tea – local flavors well appreciated by West African populations.
Nguyen Giang-Huong (32), Librarian, Vietnam / France
“Exploring the rich archives of the French Vietnamese writer Pham Van Ky (1916-1992)”
It was during her PhD on the Vietnamese francophone literature of the 20th century that Nguyen Huong discovered the manuscript collection of the writer Pham Van Ky.
Today as Collections Supervisor at the National Library of France, Nguyen Huong works to bring out of the shadow this distinguished writer, Grand Novel Prize by the French Academy in 1961 who devoted his entire life to study the Eastern-Western culture meeting to offer a vision of a harmonious balance between cultures.
Fatoumata Kebe (31), Astronaut, Mali / France
“Teaching astronomy in popular areas and sensitive areas of the Paris region”
A Doctoral student in astronomy at the University Pierre et Marie Curie and the Paris Observatory, Kebe Fatoumata teaches astronomy in popular and sensitive areas in France, to enable young people to have the courage, energy and ambition to live their passion. « Because they perceive Astronomy to be an elitist thing, I told myself that I could share a couple of notions in the field; this in turn would allow those youth to unlearn their biases and dream up an ambition for themselves», Fatoumata says.
The Olympic Games is a festival of physicality, with the superhuman feats of thousands of athletes, a source of awe for billions of mortals spectating from couches around the world. Behind those peak performances are hundreds of doctors, physios, massage therapists, dietitians, conditioning coaches and others. And behind them is the Olympic Games Polyclinic, the purpose-built, latest-and-greatest medical centre kitted out with advanced digital-imaging technologies, including ultrasound, MRI and X-ray machines, and GE Healthcare Digital solutions for diagnostic imaging. As well as having access to all that technology, in Rio—for the first time ever—all athletes’ medical movements will be tracked by Electronic Medical Records (EMRs). The advent of EMRs and fully integrated digital health solutions is a Games-changer, ensuring fast, connected diagnosis and treatment of all Olympians, as well as providing a digital record to enhance their post-Games medical care.
GE is a worldwide partner of the Olympic
Games and provider of all the Polyclinic’s digital-imaging medical equipment, which the Rio 2016 Organizing Committee will donate to hospitals in Brazil after the closing ceremony of the Paralympic Games. GE has also designed and initiated the new electronic medical records network for the Olympic Games, through its Centricity Practice Solution system.
Dr Richard Budgett is an Olympic gold-medallist and sport-medicine specialist who has, since 1992, held various senior medical roles at both the summer and winter Olympic Games. He won gold at the Los Angeles 1984 Olympic
Games, as a member of Great Britain’s coxed-four rowing team. By the time the London 2012 Olympic Games were in play, he was Chief Medical Officer. Today, Budgett is the IOC’s Medical and Scientific Director and the perfect person
to show GE Reports the where, what and how of the Polyclinic, as well explaining why the EMRs will be a cornerstone of health services at this and future Olympic Games.
Clear scans, full service, can’t lose
I always say that the Polyclinic is the jewel in the crown of medical provision at the Olympic Games. It’s quite a large building in the middle of the Olympic Village and it’s where athletes or any members of the Olympic family go if they’re injured or sick. It can deal with anything that doesn’t need to go to hospital for an operation. The investigation facility—providing the ability to make fast, accurate diagnosis—is really important. The Polyclinic has scanning, MRI and CT scanning, X-ray, ultrasound, all of which are aimed at making a diagnosis quickly so you can competently treat athletes as fast as possible and get them back on the field to play, which is of course the priority at the Olympic Games.
It’s become more and more sophisticated over the years, and at London 2012, where I was the Chief Medical Officer, it was used massively. There were thousands and thousands of patient
consultations in the Polyclinic. The most important thing is the sport-medicine provision, and nowadays, that’s a team. So it’s the sport-medicine doctor with the physiotherapists, massage therapists; and a number of specialists come in—orthopaedic surgeons and physicians; and there are specialist services such as ophthalmology and dental; and the pharmacy, which is also very important.
The vibe inside
There’s a real buzz of intellectual activity around the most fantastic equipment and kit and you’ve got some of the best doctors and other medical professionals in the country volunteering to be part of this, and international medical personnel, too. So there’s a great opportunity for continuous professional development, for learning, and the medical staff at the Polyclinic normally get a great deal out of that experience and benefit from it and talk about it for years afterwards.
Increasingly sport-medicine doctors are using ultrasound scans in the same way as other doctors would use a stethoscope; it’s become a standard piece of equipment in the majority of doctors’ musculoskeletal consultations. Doctors who treat athletes have a degree of expertise in using ultrasound literally at the bedside. Then if it’s something complicated or they’re not completely sure, they will turn to the specialist radiologists in the Polyclinic who may use the larger, more sophisticated ultrasounds that are available in the Polyclinic or turn to MRI or other modalities, such as CT or X-ray. Ultrasound, X-ray and MRI are all extensively used.
When you look at the statistics of sports injuries the most commonly injured body part, across all sports, is the knee. So naturally that’s reflected in the imaging; there’ll be a lot of knee imaging. There’s quite a lot of backs as well, but it depends on the sport. I’m an old rower, so I know that rowers can suffer from problems with their backs. It depends what sport you’re in and injuries are often very sport-specific.
At the London 2012 Olympic Games, 1,711 scans (X-ray, CT, MRI and ultrasound) were performed in the
Polyclinic, and 655 scans were performed during the Paralympic Games. The final statistics show that the part of the body most examined in the Polyclinic was the knee (16.9% of all scans), followed by the
spine (13.2%) and the shoulders and clavicles (7.7%).
Up all night
The Polyclinic runs 24/7 from the time the village opens on the 24th
July until the Village closes, after the closing ceremony. During the small hours, it’s only an emergency service. The general service is supposed to close at 11, but it’s not unusual for an athlete to come in late from a venue and to get scanning or another sort of emergency treatment done, even if it’s 1 o’clock in the morning.
A brief history of Olympic Games medical records
If they were kept at all, a lot of records were in the doctors’ heads
[when Budgett was competing]. They would be kept on a piece of card or perhaps a few pieces of paper. The team doctor who looked after me was probably more organised than most, in that he had little cards in a box and we each had a little card that had one or two lines about major issues or if he’d seen us for anything in particular.
So we had some sort of record, but it was very basic and the different physiotherapists or different doctors would generally work in a silo.
There was no handover. You would just come and tell them what the other doctor or physio had done, and then they’d go from there. There was no joined-up progression of care. And that made it quite difficult, for both the athletes and the coaches.
Going for gold with connected care
From these Games, we’ve got an Electronic Medical Record [EMR], which the doctors, physiotherapists and others who are looking after the athletes can use as part of longitudinal care. It’s not individual clinicians looking after an athlete; it’s a multidisciplinary team. All sorts of people could be involved in that multidisciplinary team, from a pharmacist, through to a dentist, sports-medicine generalist, orthopaedic specialist, radiologist, physiotherapist, masseur. An athlete may move through all those, and the Electronic Medical Record will enable the practitioner to see at a glance what has happened to that athlete: what investigation that they’ve had, what the results of those investigations are, what treatment they’ve had and what their response to that treatment has been. It’s fast, seamless medical care.
It’s also medicolegally safe for the practitioners, because they’re not operating in a vacuum and that’s more and more important to them these days. Ultimately it gives us all the statistics we need, to plan for future care.
The most important thing about an Electronic Medical Record is it provides you with that longitudinal surveillance. We get surveillance through the Games, which is very important so that we know what injuries and illnesses are most common in what athletes. But that’s even more important over a four-year period. We are encouraging institutes, National Olympic Committees and squads to take up an Electronic Medical Record—the Polyclinic is using a fantastic one, Centricity Practice Solution—and use that throughout the four-year period to monitor what’s happening to the athletes, how effective the treatment is by different practitioners, and to prevent injury and illness occurring in the first place, which is the priority for the IOC’s Medical and Scientific Commission. That is something we’re working on in partnership with GE, to create something that could be available to all the institutions and all the squads around the world.
During the Games, it’s about providing a medical and diagnostic service which is fast and also really accurate, and that has a level of excellence that everyone from all around the world can be confident in. With that confidence, both the support staff and the athletes can give it their best. If they’ve got that niggling thought, ‘Oh, gosh, perhaps I should go and get another opinion if it needs to be done differently. Am I doing the right thing?’, that’s going to really interfere with the athlete’s recovery and performance. They have to have complete confidence that ‘This is the very best MRI scan, and this is the very best ultrasound, and the best person wielding it, that I can get.’ So they can go out there and do their very best.
GE infrastructure lets 5 billion people participate in the Rio 2016 Olympic Games
Illumination, cameras, action! The Olympic Games as we experience them in the 21st Century wouldn’t take place without boosting the infrastructure of host cities. In Rio, 250 megawatts of extra energy is required to run the Games. Twenty percent of that energy, or enough to power a city of 200,000 people, will feed into the International Broadcast Center, the hub for worldwide viewing. In preparation for Rio 2016, the city’s power sources, transmission and distribution technology have been transformed. At the same time many traditionally power-hungry projects, such as lighting the Olympic Village, the city and its arenas, have been designed to save the city money and cost-effectively play on long after the last triumphant anthem.
GE’s Worldwide Partnership with the Olympic Games is now in its 10th year, and represents an opportunity to bring several of the company’s portfolio of businesses—known collectively as the GE Store—to support the pinnacle of sporting endeavour. “Every Olympic Games host city is different in terms of its overall readiness to host the Games,” says Christopher Katsuleres, GE’s director of Olympic and sport marketing. “In Rio, there was a need for additional power generation for the city as a whole: there were macro city infrastructure requirements and more specific venue requirements.”
Turbines turn out to power the Games
GE began laying the groundwork for providing volumes of extra power to Rio in 2011, planning for flexibility and operational stability in the generating grid. To increase supply, it partnered in building thermal power plants around the city, such as the Baixada Fluminense plant which opened in 2014. Deploying GE gas-driven turbines in an efficient combined-cycle system, Baixada Fluminense alone can generate enough power to supply a city of 1.7 million people.
GE Energy Connections worked in tandem with GE Power to design the electrical distribution necessary to deliver increased power to the people: Rio city’s 6.45 million population; the influx of 500,000 visitors to the Games; and the 10,000 broadcast professionals who will work night and day at the International Broadcast Center (IBC) to share the passion of the Games with an audience of 5 billion people worldwide.
Broadcasting excitement to the farthest non-ticketed seat
“The IBC is one of the most critical infrastructure building and facility of the Games, even though it won’t host any athletic competitions,” says Katsuleres.
“You have more than 20 studios inside the IBC. Some are among the biggest you can find in any TV station in the world,” elaborates Sotiris Salamouris, chief technology officer of Olympic Broadcasting Services (OBS), which runs the massive facility. “We’re talking about 60,000 square meters of space which is equivalent of more than eight fields of the football game, so there is a lot of cable required to bring all of the Olympic signals between the OBS spaces to all the broadcasters that are here … more than 600 kilometres of cabling just for broadcasting, not to include the power cabling.”
Dependable power supply is vital to the IBC. Of the 3,000 uninterruptible power-supply (UPS) units installed by GE around Rio, several help boost the certainty of power to the 11 power rooms of the IBC. In the event of a power failure to any part of the Olympic Games’ critical grid—including the various stadiums, team accommodations, the Polyclinic and the hospital—the uninterruptible power supplies instantaneously supplies backup power to their connected equipment until generators can turn/kick on. “That is the importance of this technology,” says Alfredo Mello, commercial leader, GE Olympics. “The people watching the television don’t realise that something has happened, because our system immediately is connected to the load.”
Illumination of Olympic Games standards
The requirements of the IBC are necessarily exacting. Three years ago Lanna Caram, lead lighting designer for Current powered by GE, began ensuring that every centimetre of space in Rio 2016 venues would be equally, brilliantly lit to ensure perfect lighting for both athletic performance and for beaming the feats of athletes to their countries of origin and beyond.
“To have competitions seen for broadcast transmission, we need to provide at least three or four times more light than an average project on an ordinary arena that doesn’t have special broadcast transmission,” she says. Caram explains
that in Arena Carioca 3, for example, where fencing and taekwondo are among the scheduled events, “We worked with 200 fixtures, with three different types of lights and each one of them has to be aimed directly at a very specific point on the competition area.” Viewers may notice one effect: that each athlete competes without their shadow—alone in their focus, undistracted by their usual doppelgänger.
GE has completed 80 lighting projects across Rio de Janeiro, including illumination of the three Carioca arenas, the velodrome, the massive tennis centre and Maracanā stadium where the Opening and Closing Ceremony of the Olympic Games will be staged. Every venue has its own lighting design. “Depending on the sports and depending on the height available for us to fix the luminaires, we have to adjust the product and lamp type to get the best outcome of the lighting solution as a whole,” says Caram.
The gift of efficient, intelligent light
In illuminating the Games, training centres and Olympic Village accommodation, GE has installed around 200,000 energy-efficient lights, half of which are LED technology that ensures more than 50% energy savings on traditional lighting.
As part of its worldwide partnership of the Olympic Games, GE also seeks to leave lasting gifts to the people of the host city. Among its legacies in Rio is the relamping of the city’s bayside Flamengo Park, and of the historic central Lapa district.
“Flamengo Park is probably the most beautiful park in all of Rio de Janeiro, but the lighting solution there was upwards of 30 years old and was difficult to maintain,” says Katsuleres. Thirty-metre lampposts require the raising of a crane to change a light bulb. LED lamps have at least three times longer lifespan than previous lamps, reducing change-a-lightbulb intervals. Telemonitoring of the new sensor-enabled, digitally connected GE fittings allows the city to know when lamps are failing and to cost-effectively plan maintenance runs.
In addition to refitting Flamengo Park’s high fixtures—light from which has long been eclipsed at footpath level by luxuriant growth of foliage—LED lighting has also been installed beneath the canopy, lighting the way for safer strolling after dark. The fixtures themselves provide
a gateway to future development of the lighting infrastructure that will enable lighting to, for example, provide pollution monitoring, control traffic flow and offer other smart-city solutions.
The co-ordinated efforts of GE businesses will result in post-Olympic Games Rio enjoying a more abundant and stable power supply and a legacy of sustainable light. And when the world remembers the first Olympic Games hosted in South America, it will be able to picture unforgettable athletic performance in super-real, sweat-beading, incredibly moving images.
Powering peak performance for Rio 2016
Behind GE’s worldwide partnership with the Olympic Games
Think of the preparation for the Olympic Games as running on twin tracks: one for the athletes and the other for the host city. Both will be subjected to extraordinary demands
as they go on show to the world. Both have one chance to get it right for these Games.
Just as the athletes train their hearts out for their Olympic
Games dream, world-class infrastructure must be built and conditioned to make a city fit to host it. Hundreds of thousands of athletes and supporters are coming, and all of those new sporting venues and accommodations need services and utilities robust enough to cope with the influx: energy generation and distribution, lighting for venues and
public places, water treatment and transportation. Like a giant squad of exacting coaches, broadcast crews are flying in, too, demanding souped-up, super-reliable electricity to power the International Broadcast Center, enabling them to share the competition with more than 5 billion fans around the world.
Don’t try whining to them about an outage.
GE is a worldwide partner of the Olympic Games and has contributed to more than 170 infrastructure projects for Rio de Janeiro, South America’s first host city. Getting a city in shape to welcome the Games is “perfectly in line with GE’s portfolio of businesses”, says Chris Katsuleres, GE’s director of Olympic and sport marketing. He reels off a few of GE’s main events: “Additional energy capacity, lighting for stadiums, energy-management systems for venues, healthcare for athletes…”
Katsuleres has been working on GE’s Olympic sponsorship since the company signed on as a worldwide partner in 2005, for Torino 2006 and beyond. “The Olympic Games are about excellence and performance, and that lines up with the GE brand values,” he says.
The breadth of GE’s critical-infrastructure contributions to Rio 2016, featuring the company’s latest digital-industrial technology, makes a perfect dais for the GE Store, where technologies and ideas are shared between GE’s businesses to provide innovative solutions for each other. One example of the
GE Store’s translated industrial applications is GE Aviation’s jet-engine technology being deployed in aeroderivative gas turbines. And GE Healthcare’s advanced medical-imaging technology can now be found in several industrial applications, such as GE Oil & Gas using CT scans to analyse rock samples, and GE Aviation using it to non-invasively inspect its LEAP engine blades. The Power & Water business uses adapted digital X-Ray for a range of field-inspection applications, and ultrasound technology originally developed for medical use can now be found in ultrasonic flaw-detection equipment, used in the field and on the factory floor. That’s just a sample of smart technology transfers between businesses, largely being driven by GE’s nine Global Research Centres, where 3,600 scientists and engineers work across all of the businesses, striving for the next technological win.
At the Rio 2016 Olympic Games, “we’ve got eight different businesses contributing technologies and solutions”, says Katsuleres. “And we’re also leveraging research out of our Global Research Center in Rio for the digital-performance management of a Brazilian sports team … it’s a great embodiment of what the GE Store is all about.”
More than 100 technical and service staff working on GE’s Rio projects during the Games will be from GE Brazil, supplemented by international specialists arriving for the pointy end of
the project. Manymore have been involved in the planning, manufacture, delivery, installation and commissioning to get everything in place and operating in time for the Opening
Ceremony of the Olympic Games on August 5. “This project extends out way beyond GE Brazil,” says Katsuleres. “We’ve got products from all over the world: China, Poland, the United States, India, Hungary, Brazil. You can see that connection back
to the breadth of GE and the GE Store coming to life through what we’re doing in Rio.”
The Games partnership, says Katsuleres, resonates with GE’s employees in 180 countries around the world: “It’s not just about being a sponsor. Our employees know that GE makes significant contributions to the enablement of the Games … delivering the solutions that help the host cities put on the
Games.” Katsuleres talks GE Reports through some of the key areas where GE is powering the Games, as well as a high-tech training program for a local sports federation and the company’s legacy gift for Rio de Janeiro.
“If we take one venue, the International Broadcast Center [IBC] as an example, it is perhaps one of the most critical infrastructure building and facility during the Games, even though it won’t host any athletic competitions. There are
5,000 production staff working in that building to send the broadcast feed out to the world. GE’s energy-management and distribution equipment will be powering the IBC. We also play a critical role in the energy-redundancy strategy that the
IOC has in place … backup power in case of any failures of the prime power coming off of the grid.
“We’ve got more than 3,000 UPS [Uninterruptible Power Supply] single- and three-phase systems that will be deployed across every venue in Rio, including the IBC. We’ve got 65 power transformers and and a host of electrical-distribution equipment, from low-voltage panels to switchgear. And there was a need for additional power-generation capacity for the city as a whole, so we’ve got two big power projects that have been deployed there. So we touch the whole area of power and energy at multiple levels in Rio.”
“In lighting for the stadiums and arenas, the real challenge is the standards that are required for Olympic Games broadcast.
As a partner, we’ve worked very closely with the Olympic Broadcasting Services, which produces the global feed for distribution to the broadcast partners. They have very, very exact standards and we’ve had to deliver lighting solutions for indoor arenas and outdoor venues to those requirements.
“We’ve got several projects around municipal lighting, focused on a transition from traditional lighting to more energy-efficient LED solutions. Our two big projects are in Flamengo Park and in Lapa, the central business district.”
Advanced Medical Imaging
“The Polyclinic is our closest technology connection to athletes. It’s the medical-services venue for all 10,000 athletes who will come to Rio. We’re supplying a full complement of diagnostic imaging modalities, ranging from MRI to ultrasound and digital X-Ray . Those technologies, coupled with GE Healthcare Digital solutions for diagnostic imaging, are there to provide the best of possible care to the world’s best athletes. These athletes
have trained their whole lives for that opportunity to represent their country at the Olympic Games. Injury is a function of sport and, when that happens, we’re providing those diagnostic imaging tools for the medical professionals to be able to best assess what’s going on and to be able to, in a perfect world, get the athlete back to competition, so that they can compete and hopefully fulfill their lifelong dream.”
Electronic Medical Records
“As well as our equipment provision, for the first time in Rio, we will have GE’s electronic medical records system, Centricity Practice Solution. Previously, athletes coming into the Polyclinic would be filling out forms on paper and trying to answer as best as they could questions on their medical
background. We were at the pinnacle of global sport and using paper-based medical records … it didn’t seem like that fit! Now, when an athlete is admitted to the Polyclinic, they scan their accreditation, pull up all the relevant information and create a medical record that will be accessible from any workstation in the Polyclinic. It will connect to all of the diagnostic-imaging modalities, and all the information and data specific to that athlete will sit in one medical record, which is accessible to all of the medical professionals in the Polyclinic. It’s such a night-and-day difference to how it has been operating.”
Digital Performance Management
“In each of the host countries, GE also sponsors one of the national sporting federations. It’s a way for us to connect and support local athletes. For Rio, we’ve partnered with the
Brazilian Canoe/Kayak Federation. They were very interested to see what we could do from a technology standpoint, so we worked with the team’s performance director and coaching staff, partnering them up with data scientists from GE’s Global Research Center in Rio. We developed a truly world-class data-recording and data-analytics system for them. The coaches have real-time access to all of the data from the athletes’ training. They’re able to monitor their pace and athlete biometric data and look at that compared to all of their past training runs, relative to their competitors, to work out how they can get that extra half-second out of their performance. In that sport, one-quarter of a boat length can represent first-to-fourth. That’s a good example of GE’s digital-industrial technology and data-analytics capabilities coming to life through a project that’s tied to athletes’ performance.”
Legacy gifts for Rio de Janeiro
“For each host city over the past several games, we’ve looked for what we can give back to the community. For Rio, we started having conversations several years ago with Mayor Eduardo Paes about the city’s specific needs. He directed us to think about what we could do for city-run hospitals, because they look after primarily the under-served community and were lacking in modern technology. We spoke with the director of the largest city-run hospital, Souza Aguiar in downtown Rio, and discovered that much of their diagnostic-imaging equipment was 20-plus years old, or analogue technology. We worked with the hospital to define specific needs and donated a full range of diagnostic-imaging equipment. wIt means that more patients can be treated faster and will increase their efficiency in patient surgeries, for example, by upwards of 30%. That’s going to leave a long-term benefits for years to come in that community.
“The second legacy-gift project was the lighting at Flamengo
Park and the Lapa area. We’ve relamped those two public areas with GE’s LED floodlighting. It’s much more energy-efficient, and therefore cheaper for the city to run, and will provide a safer environment for families to be able to benefit from the park at nighttime, with the added benefit of the telemanagement systems and ongoing savings on energy for the city. Those are long-term benefits for the city, too.”
For many years and in many hospitals this side of the deaths happen when a nurse leaves the inpatient ward, full of invalids to go get more supplies or check on other patients in the next wards or just lazy to attend to their patients.
Many hospitals have been working hard to reduce communication challenges and improve nursing workflows. Whether it’s locating a nurse, or responding to a patient’s request for more pain medication in-realtime— it has been notoriously time-consuming and difficult to streamline these workflows leading to deaths which could be averted if a patient was given their jab on time.
However, speaking to TechMoran, Jones Kubai, from Royal World Technologies, the engineers behind the system said, “One of the approaches to resolving this is through the implementation of a unified nurse calling system. This solution offers a way for nurses and patients to interact, and for nurses to get real-time notification on patient status and respond to patient requests.”
Let’s call it the Protektor II, the Nurse Call System has a ward bed ID for each patient and the nurse can use it to call drugs from the store or other medical facilities, can be used to call for emergency or any service call or track anything going on inside the wards. It can also be connected to other machines in the hospital attending to various patients through a dedicated backbone bus fully scalable for large buildings.
“Protektor nurse calls allow the flexibility to include wireless receivers for mobile alarm location, door monitors, and bed exit monitor,”says Kubai. “”It can have door monitor strips for wandering prevention, wristband alarm transmitter on a patient, processors and receivers for mobile alarm location, nurse call database with site mimic and universal POCSAG controller for pagers and floor displays.
Kubai tells TechMoran that this Wireless Nurse call system will send alert to gain immediate help in an Emergency or Normal attendance, and is designed for the need better service for caregiver service in hospitals.
To be certain how the systems works, they have installed one of its kind at St. Theresa Mission Hospital Kiirua in MERU County and the second installation phase will see 28 beds connected.
We just thought you have an idea or two on how they can further build this everywhere. Royal World Tech are healthcare and security systems engineers.
Basic components, according to Kubai are a main panel for the system like a switchboard, a floor controller junction for each floor, a wired multi-colored light junction unit and a wireless call point with for emergency calls, nurse presences, guard and reset button. It also has wireless call points for toilets and bathrooms, a nurse call extension and an intercom care station.
Team Night’s Watch of Tunisia, which designed and built a smart prosthetic for individuals who have lost a limb came Second Place at the Microsoft’s Imagine Cup 2016 world championship under the World Citizenship Category taking home $10,000 in cash.
The Tunisian team comprise of Assil Mekki, Ben said Amir, Mohamed Zied Cherif and Soumaya Tekaya. Their Innovation, Smart Hand is a new generation of prosthetic limbs, it’s very cheap compared to other available solutions and doesn’t require any surgical intervention.
The first place in the world citizenship category was won AMANDA of Greece, which built an anti-bullying app that leverages virtual reality and took home $50,000 while the third prize in the World Citizenship Category was taken by Team Insimu of Hungary, which designed a virtual reality app to improve the safe and correct medical diagnoses of patients. Team Insimu won $5,000.
Team ENTy of Romania took their place as the 2016 Imagine Cup World Champion. Team ENTy’s project is an app for monitoring balance and posture. The team’s members include Flavia Oprea, Iulian-Razvan Matesica and Cristian Alexandrescu. 35 teams from all over the globe competed for the top three spots in the Games, Innovation and World Citizenship categories.
Team PH21 of Thailand in Games, Team ENTy of Romania in Innovation and Team AMANDA of Greece in World Citizenship each claimed their $50,000 category prize and then moved on to the Championship round to compete for the grand prize – the Imagine Cup crown and a private mentoring session with Satya.
Other category winners include;
First Place, $50,000 prize: Team PH21 of Thailand, for its project Timelie, a stealth puzzle game.
Second Place, $10,000 prize: Team None Developers of Indonesia, for its project Froggy and the Pesticide, a game designed to raise environmental awareness.
Third Place, $5,000 prize: Team Tower Up of Brazil, for its project Sonho de Jequi, a runner game.
First Place, $50,000 prize: Team ENTy of Romania, which developed an app for monitoring balance and posture.
Second Place, $10,000 prize: Team Bit Masters of Sri Lanka, which developed a low-cost digital signage platform for advertising.
Third Place, $5,000 prize: Team HealthX of the United States, which developed a solution to help doctors and patients diagnose amblyopia.
Microsoft Ability Boot Camp: Team BoneyCare of China, which designed an app to treat speech impairments such as stuttering.
Microsoft Student Partner of the year:
Lisa Wong of Canada, University of British Columbia
Global wind and solar company Mainstream Renewable Power has raised $117.5m investment deal from the Rockefeller Brothers Fund, the $177.5m of equity in the Lekela Power platform.
The $117.5 will come from RBF and the other investors, and $60m from Mainstream itself to finance it’s continued expansion of the Lekela Power platform, a joint venture with private equity firm Actis. The funding package will help Lekela meet its goal of constructing over 1.3GW of new power capacity in Africa by 2018, while addressing the challenge of climate change.
Other investors included IFC, the IFC African, Latin American and Caribbean Fund (ALAC) and the IFC Catalyst Fund, two funds managed by IFC Asset Management Company, Ascension Investment Management and Sanlam.
Mainstream Renewable Power CEO Eddie O’Connor said, “The teaming up of the world’s leading independent renewable power developer with a foundation started by members of the family that effectively founded the global oil industry, is a significant moment in the world’s transition to a new power system based on clean energy.
The deal will allow Lekela to continue to build its pipeline of wind and solar projects in Africa. The platform plans to build four more wind farms in South Africa, a wind farm and two solar plants in Egypt, as well as wind farms in Senegal and Ghana.
Mainstream and Lekela are helping to fulfil the objectives of a series of key international initiatives, including the Obama Administration’s Power Africa, which aims to add 30,000MW of cleaner power generation through government and private partnerships, and the UN’s Sustainable Energy for All, which seeks to achieve universal access to power by 2030. Energy poverty has been recognised as one of the key challenges for Africa, with an estimated two thirds of people in Sub-Saharan Africa having no regular access to electricity.
UN Environment chief Erik Solheim congratulated the the Solar Impulseteam, who today completed the first circumnavigation of the globe in a solar-powered airplane:
“Congratulations to the Solar Impulse team, and particularly pilots Bertrand Piccard and Andre Borschberg, for their historic achievement. Like Lindbergh’s Atlantic crossing or Yeager’s breaking of the sound barrier, Solar Impulse has accomplished something truly groundbreaking, proving practical what was once thought impossible.
“While they have achieved another milestone in flight, their circumnavigation is even more momentous for what it demonstrates about clean technology. We may not be flying on a commercial solar plane in the next few years, but we are already driving electric cars, powering our homes with sunlight and running entire countries on renewable power. We live in a world where renewables are no longer an alternative source, but already the norm for a good deal of our energy needs. This transition is critical to fight climate change and improve the health of our planet and people. Solar Impulse has shown not only the pace of the transition, but that the sky is the limit to what we can do with clean technologies.”
Africa Off Grid Solar Lighting Market size is expected to reach USD 1.41 billion by 2024; according to a new research report by Global Market Insights, Inc.
According to the report, the market is categorized on application basis as residential, commercial, and industrial. Commercial application segment accounted over 20% of total share in 2015 and is forecast to reach USD 310 million, with calculated at over 16% CAGR.
Increasing need to enlighten rural Africa by clean light source is forecast to be key growth driver. Approximately, over 590 million of the regional population have no access to electricity, which includes over 130 million urban populations. Furthermore, large population segment is dependent on conventional light source such as kerosene lamps and candles. Oscillating kerosene prices coupled with increasing awareness regarding health hazards synced with conventional light source may complement off grid solar lighting market from 2016 to 2024.
Technological development offers added features such as extra battery life and multiple features such as mobile charging. Increasing cell phone customer base is anticipated to drive off grid solar lighting market over forecast time frame.
Solar lanterns product segment was dominant product segment in 2015 accounting over 50% of total share. Increasing demand for portable, affordable, and clean electricity source in rural Africa is forecast to drive Africa off grid solar lighting market size for solar lanterns.
Solar Home System (SHS) is projected to expand at over 17% CAGR up to 2024. Increasing customer base for cell phones is likely to boost SHS demand over the forecast timeframe. Residential applications were largest in 2015, increasing awareness to replace kerosene lamps with solar lights is likely to boost off grid solar lighting market size for residential application. Industrial application is forecast to reach 2.7 million units by 2024, with highest gains at over 16% CAGR.
Kenya off grid solar lighting market size dominated Africa in 2015 and is forecast to remain largest over the forecast timeframe owing to large number of retail stores, government incentives, and financial stability in the country.
Rwanda off grid solar lighting market is anticipated to witness highest gains over 18% CAGR. Government initiatives such as subsidy, pay as you go scheme, and other benefits is likely to propel industry growth in the country. Basis components required in off grid solar product includes, PV panel, batteries, connecters, and assembling parts.
Africa off grid solar lighting market share is fairly fragmented with large number of local suppliers. Major industry players include SunnyMoney, WakaWaka, and, Philips. Other market share contributor includes BareFoot Power, BBOXX, ASE, Sun Tech, and Nuru Light.
GE and Santa Clara University’s Miller Center for Social Entrepreneurship is addressing Maternal & Child Health in sub-Saharan Africa by accelerating health innovations in nine African countries through its Healthymagination Mother and Child Programme which is focusing on training and mentoring social entrepreneurs working on increasing the quality, access and affordability of maternal and child health in sub-Saharan Africa.
Launched in March 2016, the healthymagination Mother and Child Programme programme has selected 17 African social entrepreneurs who will benefit from training and mentorship aimed at improving maternal and/or child health outcomes.
The 17 social entrepreneurs come from Burundi, the Democratic Republic of the Congo, Ethiopia, Ghana, Kenya, Nigeria, Rwanda, Uganda and Zambia and were selected to be in the programme’s first cohort and are currently attending a three-day, in-person workshop in Nairobi, Kenya.
The initial workshop will be followed by a six-month, online accelerator programme, where mentorship will be provided by high-profile Silicon Valley-based executives who have themselves undergone mentorship training by Miller Center. This accelerator and mentorship programme will culminate in a “Premier Pitch” event in Africa where the 17 participants will present their respective enterprises to an audience of potential investors.
The social enterprises selected for the healthymagination Mother & Child programme include:
Access Afya-Kenya led by Dr. Daphne Ngunjiri.
ayzh based in Kenya led by Habib Anwar and Zubaida Bai.
Health Builders based in Rwandaled by Tyler Nelson.
Health-E-Net based in Kenya led by Pratap Kumar.
Hewa Tele based in Kenya led by Steve Alred Adudans.
LifeNet International based in Uganda, Burundi and DRC led by Stefanie Weiland.
Live Well Social Enterprise Business based in Zambia led by Charles Kalonga.
Lwala Community Alliance based in Kenya led by Julius Mbeya and Ash Lauren Rogers.
Nurture Africa based in Uganda led by Brian Iredale.
Outreach Medical Services based in Nigeria led by Dr. Segun Ebitanmi.
Peach Health based in Ghana led by Cobby Amoah
PurpleSource Healthcare based in Nigeria led by Olufemi Sunmonu.
SaferMom based in Nigeria led by AdeloyeOlanrewaju.
Telemed Medical Services based in Ethiopia led by Yohans Emiru.
The Shanti Uganda Society based in Uganda led by Natalie Angell-Besseling.
Tulivu Imaging based in Kenya led by Matthew Rehrig.
Village Hopecore International based in Kenya led by Anne Gildea.
As technology throttles forward full speed ahead, you can expect advancements in electronics, media and most other sectors of tech, but have you ever considered the burgeoning food tech movement? Many people are unaware of the companies campaigning for better food and using their innovative powers to create it. In lieu of harmful additives, GMOs and other artificial ingredients, you’ll find the leaders of this sector experimenting with natural compounds and sustainable methods.
The sustenance these companies provide extends beyond just their food. There’s also a lot to be gleaned from the social media maneuvers of food tech. If the products they create offer sustenance to the stomach, look to social media to find sustenance for the mind. The strategies used provide some great ideas on how you can similarly nurture and engage your market.
Understand Your Market’s Needs
Formalized market research can offer valuable insight, but many food tech companies have sidestepped this in favor of a more direct approach. You’ll find emerging food tech companies on Twitter, Facebook and Instagram connecting with their market and eliminating the middleman. Understanding your market and their needs through social media interaction is an increasingly popular means of research, but food tech companies’ emphasis on startup culture have put them at the forefront of this approach for a while. The open interactions that social media invites gives the market a valuable sense of accountability, which consumers look for.
Most of the food tech startups are build on principles of sustainable farming and manufacturing, but the principle of sustainability can extend far beyond the products being offered. Building a sustainable social media presence is all about how you interact with your market. Rather than viewing it as a place to advertise and accumulate likes, approach it as a place to touch base with your true market. Social media is interactive in nature, but too many companies approach it as a one-sided endeavor. Food tech has the right idea with sustainable products and sustainable social media interactions.
Grow Through Grassroots
Social media is one of the best spots to initiate grassroots marketing. Though interacting with your market is key, expanding and exposing new products is, too. Food tech companies such as Hampton Creek have nailed this approach by cultivating a social media following, interacting with their market and growing strategically. The company recently announced the expansion of the line of Just foods with placement in retailers such as Target and Walmart. Social media allows you to identify your market directly and develop the products they want to see, thus growing in the process.
One of the greatest tools social media has provided is the ability to approach their market creatively and experiment with marketing. Food tech stems from startup culture, and as such, is hardly short on creativity. The use of platforms such as Youtube, for example, has allowed Hampton Creek to expand their branding online. You can do the same by branching out from traditional modes of branding and using new platforms to test your reach. Creative thinking is the key to understanding your customers and delivering the products they want. It’s also easier than ever with the accessibility social media provides.
Improve and Innovate
Above all else, social media affords you the opportunity to improve your brand and continue innovating. Food tech may be leading the pack in this realm, but you can apply these principles and forge new paths in your own company’s social media approach. With the continual evolution of tech, flexibility is one of the most valuable assets you can maintain in order to stay on top. This, coupled with some keen insight and strategic social media use, can put you at the top of your market.
Food tech provides great examples of this approach, and you can perfect it. Don’t let the opportunity to capitalize on social media pass you. A sustainable approach can change the landscape of your company completely and lead to new avenues of growth. With some cues from food tech’s campaigns and some creativity of your own, you have everything you need to break out and make the most of your connections. Your company deserves to reach your market to the fullest extent, and you have all of the tools at your disposal to do so. Focusing on sustainable methods of accomplishing this will make your efforts reach farther and have an even greater impact.