Etisalat Nigeria has changed its brand name to 9Mobile according to the demands of its investors.

Mubadala Group had given Etisalat 3 weeks to drop the Etisalat which must have prompted this name change. The United Arab Emirates company owns a 45% in Etisalat Nigeria.

The Etisalat crisis started because it failed to service it 541 billion debt which prompted a consortium of banks to take over the company.