meQasa.com, an online real estate portal has acquired Jumia House Ghana, for an undisclosed amount, firmly establishing the property portal as the country’s largest and most trusted.
Jumia House has struggled after Rocket Internet merged the platforms into one to create Africa’s largest classifieds group but the results have not been as encouraging.
According to meQasa.com’s Co-founder, Kelvin Nyame,“The acquisition of Jumia House Ghana has placed meQasa.com in a prime position to better serve Ghana’s growing real estate market. Our combined businesses will have the scale and resources to transform the way Ghanaians buy and sell property. With the acquisition, we will be the go-to destination for property buyers, renters, for real estate agents, and alike.”
Founded in 2013, meQasa.com has grown to become a trusted name in Ghana with over 450,000 views from over 80,000 visits from property seekers every month, looking at over 25,000 listings by more than 1200 agents and developers.
Nyame added that together, meQasa.com and Jumia House Ghana, will claim host to over 150,000 visits from property seekers every month and will be in the position to send more leads and convert more sales for their customers.
He added, “Property seekers already trust that MeQasa represent the most effective way for people to research, find and ultimately buy or rent properties. With the acquisition, we’re providing property seekers, property agents and property developers a one-stop destination for comprehensive, trusted, and up-to-date property information. We want to be the first website people think of when they are looking to research, buy or rent a property.”
With competition and confusion out of the way, meQasa is expected to increase its leads and marketing solutions to drive sales for customers.
“While we double the number of listings available for property buyers and investors, the acquisition also exposes property developers and real estate agents on meQasa to more property seekers than ever before. This ensures that our advertisers receive more leads from meQasa compared to any other portal in the country allowing them to focus on closing more sales.” shared Nyame.
In November 2015, Frontier Digital Ventures invested US$500,000 into meQasa to help it develop new marketing strategies and products and services in the market. The investment gave meQasa.com the energy it needed to become the preferred marketing partner for customers and property buyers and investors in Ghana.