Huawei Mobile Kenya plans to increase its smartphone sales by 50 percent by end of 2017. Speaking following release of Huawei global financial results, Mark Hemaobin, the General Manager, Huawei Mobile Kenya said his unit will be looking to further boost Consumer Business Group’s profits within Europe, Middle East and Africa (EMEA).

“We launched a mid-range level smartphone at the beginning of this year and are on course to launch different devices within the year showcasing our emerging premiumization of our brands and maintain our contribution to the growth in Huawei’s profits,” said Mr. Hemaobin.

Audited financial results for the year ended 31 December 2016 showed that growth in uptake of Huawei products and solutions in Africa among other regions in led to an annual revenue of Sh. 7.7 trillion (US$75.1 billion), a 32 percent  growth over the previous year.

According to the global results Huawei’s Consumer BG shipped 139 million smartphones during 2016, raking in US$25.9 billion in annual revenue, up 44 percent.

Huawei’s smartphone market share increased to almost 15 percent in Africa according to GFK data generated in December.

Attributing the year-on-year trajectory to among others, Mr. Hemaobin said innovative products and growing premiumization of Huawei brand and products has driven user loyalty.

Data from IPSOS shows user loyalty for the HUAWEI Mate and HUAWEI P series devices is among the highest in the world.

“Globally, 85 percent of Huawei users say they would consider purchasing a Huawei device again. Specifically, of Huawei flagship model users, 92 percent of HUAWEI P9 Series and 91 percent of HUAWEI Mate owners say they would consider buying another Huawei device,” said Hemaobin.

He said the Kenyan office will look to invest in marketing and retail channel investments in the region. 2016 saw Huawei increase its annual spending on research and development to Sh.1.1 Trillion (US$11 billion).