iflix, the emerging markets-focused SVoD has appointed telecommunications industry executive John Saad as iflix’s new CEO of MENA.

With more than 15 years of commercial and marketing experience in the mobile telecommunications sector, Mr. Saad brings a wealth expertise and a successful track record leading business growth across various markets.

As a top executive, Mr. Saad was responsible for growing the business and market position of telecom operators in MENA, including Mobily in the Kingdom of Saudi Arabia and Vodafone in Egypt and Qatar.

iflix Co-founder and Group CEO, Mark Britt commented: “John’s commercial and telco expertise will be invaluable as we continue to cement our position as the leading entertainment provider across emerging markets. I’m thrilled to welcome him on board to lead iflix MENA into the next phase of growth.”

Current Head of iflix MENA, Nader Sobhan shifts to a new global role as Strategic Advisor working closely with iflix Co-founder and Group CEO, Mark Britt.

“Nader was instrumental in building iflix’s footprint throughout the region. As a Co-founder of iflix MENA, he was pivotal in establishing the partnerships and strategies which have propelled our business in the region. On behalf of the team, I would like to congratulate Nader on his new role where he will continue to advise iflix’s executive team and Board, grow and manage the Company’s key partner relationships, and provide crucial business development support,” said Britt.


Since its launch in June 2017, iflix has achieved exponential growth in MENA, expanding its footprint across eight markets and partnering telcos such as Zain, Safaricom among others for affordable data services for its customers.

Now available across 24 territories throughout Asia, the Middle East and Africa, iflix is battling Showmax and Netflix in the video streaming and Showmax’s competitive pricing is set to make it a clear market leader according to people familier with both firms.