IROKO is set to launch a dedicated, 100% Nigerian music & lifestyle channel on LES BOUQUETS CANAL+, channel 127 for the French Speaking Africa on 20 June 2017 to showcase top Nigerian Afrobeats hits, 24 hours a day, seven days a week.

 Speaking at this year’s DISCOP Abidjan, Jason Njoku, CEO of IROKO said: “Afrobeats is the sound of Africa. As we’ve built out our TV audience across the continent, our teams noticed that there were plenty of channels showing a ‘Nigerian music hour’, but nowhere was there a dedicated channel showing Afrobeats 24/7.”

Njoku added that the firm felt that the sound of Africa deserved a premium content channel all of its own and music lovers felt the same too, leading to the expansion of its music offering, in partnership with CANAL+ INTERNATIONAL to take Nigerian music to French Speaking Africa.

This is not IROKO’s first deal with CANAL as in January last year the two announced a content partnership to open up the Francophone market to more premium music and TV entertainment, both online and on TV.

 The launch of IROKOMUSIC on LES BOUQUETS CANAL+ isn’t IROKO’s first foray into the African music industry. In 2010, IROKO launched iROKING, one of the first legal music streaming platforms in Nigeria, which has since aggregated a global Afrobeats fan base, with over 1.2 million registered users. The mobile music site will now sit under the IROKOMUSIC brand, and is available at

IROKOMUSIC viewers will have direct access to video mixes, current hot hits, brand new videos from popular Nigerian artists, throwback tracks and behind-the-scenes content. In addition to the music content, IROKOMUSIC will be featuring scripted and unscripted content created by award-winning Nigerian film studio, ROK Studios.

Nigeria has one of the world’s fastest-growing markets in entertainment and media, with overall growth of 15.7% in 2015, reaching $3.8 billion. The Nigerian music industry is expected to almost double from $47 million in 2015 to $86 million in 2020. With the launch on LES BOUQUETS CANAL+,  IROKOMUSIC will expand their popular service to the big screen, with access to over 2.6 million subscribers across 26 African countries.