Low cost airline Jambojet has announced a joint campaign with Safaricom that will see customers of the budget airline who pay their airfare using the Lipa Na M-PESA service rewarded with discount vouchers and redeemable points.

Dubbed Buy and Fly with Lipa Na M-PESA and Jambojet, the three weeks campaign is aimed at increasing the bookings of the local airline by encouraging customers to book their tickets ahead of the upcoming holiday season. More than 2,000 customers will be rewarded with KSh. 500 air ticket vouchers or 10 minutes of talk time in this promotion.

The airline, which recently clocked over 2,000,000 passengers since inception, will be relying on the popular M-PESA service to drive business, especially to the holiday’s destinations of Mombasa, Diani and Malindi.Commenting on the partnership, Jambojet CEO Willem Hondius said, “This is part of our strategy to promote air travel in the country. Without a doubt, technology remains key in our service delivery and thus working with an innovative partner like Safaricom opens up more opportunities for the business.

Currently, Jambojet operates 73 flights per week to on its domestic routes from Nairobi to Mombasa, Eldoret, Kisumu, Malindi and Ukunda (Diani).   It set a regional record earlier on this year.