Naspers Building in Cape Town (Wikipedia)
Naspers Building in Cape Town (Wikipedia)

Naspers’ has finally been merged into Tiger Global Management backed after the merger was on the 5th of January 2015 was approved by the Competition Commission.

On the evening of April 30, 2015 the website ceased operating and all subsequent traffic is being redirected to and all customer accounts have been migrated to along with their transaction history and valid credits. All undelivered orders will be fulfilled in due course and all relevant product warranties will be honoured in accordance with the normal practice at

Both Naspers and Tiger Global Management own own 42% of the new merged entity and management remains in the hands of Takealot’s current co CEO’s, Kim Reid and Willem van Biljon.

‘From the outset of the transaction it has been the intention to operate as one brand, one site and one business and the past four months has been used to evaluate and restructure the business to ensure a smooth transition and ensure minimum customer disruption’ says Kim Reid, co CEO and the Founder of

The brand has been part of the South African online retail landscape for many years. It was one of the early pioneers of online retail in South Africa since launch in 1998. There have been many milestones, exciting advertising campaigns, highs and lows shared along the way. Many will be sad to see the brand disappear.

“We welcome all the employees who have joined while acknowledging the hard work that went into building the brand and business. We look forward to their continued input and experience as they join us in building out into the premier online shopping destination on the African continent” says Willem van Biljon, co CEO and CTO of

All customers are requested to shop on the website as the new entity ensures them the similar great experience they used to have.