National Bank’s Sandra Hua Yao, VP, Business Development has been appointed as the East African lead for TransferTo, a B2B cross-border mobile payments network firm with ambitions to grow its wings in Africa and beyond.

Sandra was National Bank of Kenya’s lead of digital transformation and new business acquisition. Prior to joining the National Bank of Kenya, Sandra led the mobile payment team for Orange Money where she oversaw business transformation and a strategy shift for the service.

“Sandra joins us with a proven track record and we’re confident that her experiences and knowledge will elevate our market leading position. We welcome Sandra to the TransferTo team and look forward to her success,” said Eric Barbier, Founder & CEO, TransferTo.

At TransferTo, Sandra Hua Yao will be in charge of its business operations in East Africa and she will be responsible for strategic direction, operations, overall leadership of the East Africa region and acquiring new network partners.

The appointment is part of the company’s continued geographic expansion to support its global strategy and grow TransferTo’s presence in the emerging markets and the Nairobi-based Yao was a perfect fit.

Speaking of her appointment, Yao said, “ This represents an exciting opportunity to continue my passion for mobile financial services, which plays an important role in linking families across borders, creating jobs and driving economic development. We will build on the simplicity and convenience of sending or receiving money on mobile phones to solve cross-border money transfer challenges.”

TransferTo has grown from strength to strength since our founding as a B2B cross-border mobile payments network. We already work with over 100 mobile operators across Africa and are engaged with the Mobile Money services, Financial institutions, and major brands to transform cross-border mobile payments. Nairobi is an important move for us to demonstrate our commitment to providing best-in-class mobile money solutions and services to our African partners.