OLX Egypt has appointed Dina Gobran as the new General Manager taking over from Momtaz Moussa, who has been appointed to an international leadership position at OLX Global.The firm says Gobran’s appointment is an essential step for achieving OLX’s 2018 growth plans as Egypt is one of the biggest markets in the Middle East and North Africa region. With a vision of beating international standards and best practices, this appointment will enable OLX Egypt to improve the user experience for Egyptians while ensuring local market relevance and expertise.

Dina joined OLX Egypt in 2016 as the Head of Strategy. During her previous role, she worked closely with Moussa to achieve OLX’s footprint in the Egyptian market. Her appointment comes as part of the company’s global strategy to hire and promote from within, investing in its own talents to assume leadership positions.Dina Gobran holds an MBA from INSEAD University in France. She has over ten years of experience in marketing and business strategy consulting, with an enriching experience as a management and strategy consultant in McKinsey & Company in UAE. Gobran also worked in the Contracts and Claims management department at Orascom Construction Industries. In addition to her rounded international experience, Dina has been successful in developing various start-up and emerging businesses.

Dina says “Under the leadership of Momtaz Moussa and with the support of the great talents of OLX’s team in Egypt, OLX Egypt has managed to achieve great strides of success. We aspire to magnify this success by promoting consumer-to-consumer trade within Egypt”

In the first half of 2017, over 5 Million Egyptians used OLX Egypt monthly, with an average of 33 million visits recorded in the real estate section alone. 32% of the total listings on OLX were in the property section. In October 2017, OLX Arabia app was ranked as the Number One shopping app in Egypt, among the top ten most used applications on both App Store and Google Play in Egypt.

Gobran concluded, “We will continue in advancing an easy-to-use and trustworthy platform that enables buyers and sellers to close successful deals, providing a user-friendly experience that combines OLX’s global best practices with local market expertise.”