Yuppiechef, an 11-year-old online kitchen & homeware store is on 1 October opening up physical stores across South Africa  in a move expected to help users look at a product online, and then come into a store to make a final decision and walk away with a purchase.

According to Yuppiechef’s co-founder Andrew Smith, the move will help shoppers browse in a store, but then have their order delivered to their homes to avoid carrying it around.

“You can stand in a store and look on your phone to see product reviews or videos to help you make a final decision. Through the combination of online and physical stores you will have access to a huge range, bigger than any single store,” he said.

“It has been 11 years since we shipped the first Yuppiechef order from my lounge,” Smith added. “Ecommerce enabled us to start a retail business with no stock, staff or expensive rentals.”

The firm still loves selling online and deliver to every corner of the country around the clock. Yuppiechef first store will be at Willowbridge Shopping Centre nestled on the edge of a pristine river parkland in the heart of Cape Town’s Northern Suburbs. The store, designed by renowned interior design firm, ARRCC.

“We were wrong….We believe that the future of retail is ‘omnichannel’, which means a combination of physical stores and ecommerce,” he concluded.