OPPO Mobile Targets Kenya Expansion Lifted By Global Growth

Following the launch of its OPPO F3 smartphone in the local market, OPPO Kenya has signed up online and off-line partnerships to scale up its operations in Kenya to meet the growing smartphone demand in the Kenyan market.

It’s first ever move to boost its market share in Kenya was a recent partnership with online retailer JUMIA, followed up by physical distributors countrywide who are pushing the Kshs. 32,990 OPPO F3 and gearing up for launch of several OPPO devices in the market this year.

Speaking on its Kenyan investments, OPPO Kenya CEO Mr. Andrew Peng said the Kenyan market will strategically be among the most important African markets foreseeable in driving its camera-phone revolution.

“Kenya has proved to be one of our African strongholds, having a population that finds the selfie feature impressive which is a success niche for OPPO. We are looking forward to satisfy the audience by introducing products that will inspire and excite,” said Mr. Peng.

Mr. Peng said OPPO is now confident that these partnerships will increase sales of its products and provide a secure and convenient way for consumers to shop both online and offline.

”Kenya’s mobile phone market offers a favorable competitive landscape. We believe that these partnerships will offer our users a thrilling shopping experience of our products at the most competitive prices,’’ he added.

According to global marketing intelligence firm IDC, OPPO shipped 18.9 million units in 2017 opening quarter and had an 18.2 per cent global market share, up from 15.3 per cent a year earlier. OPPO’s growth in Q1 was stronger outside its main center with nearly a quarter of shipments from international markets.

Over the last decade, OPPO has focused on manufacturing camera phones, while producing mobile photography technology breakthroughs.

“Part of our investment in Kenya is a dedicated indigenous human resource in marketing, R&D, customer service, brand management and internet operations that makes up for our 15,000 strong global employee ecosystem,” said Mr. Peng.

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